We live in a world with a continuous connection to the Internet. Look at the people around you waiting for their latte at the coffee shop, walking down the sidewalk, or even in the car next to you at a red light. Chances are good they’re looking at their smartphone (hopefully not while driving). This means websites must be designed for viewing on small mobile screens.
Responsive website design is one of the fastest growing trends in web design. Today’s websites are not only viewed on desktop PC’s or laptop computers, but also on smartphones, tablets and smart TV’s. A responsive website automatically reformats design and content to best suit the size of the screen it’s being viewed on.
For businesses that want to remain competitive online, this means redeveloping their company website in order to attract viewers on every device they use. Consider this:
- 45% of users 18-29 use their smartphone for searches every day. [tweet this]
- 59% of smartphone owners have used their devices to research an item before purchasing it. [tweet this]
- 40% of people will choose a different search result if the first is not mobile-friendly. [tweet this]
And with recent changes to Google’s search criteria favoring mobile-friendly websites, responsive website design has become more important than ever for improved SEO, because the single URL makes it easier for the search engine robots to crawl and index the site.
This infographic from ClearDesigns illustrates why responsive website design is so important.