People are living in a digital world at home, at work and everywhere in between. Their “always on” lifestyle offers businesses a chance to connect with their customers 24/7. For digital marketing professionals, especially those practicing content marketing, the issue lies in when and how to target these consumers.
Consider these facts:
- 57% of consumers are more likely to pay attention to companies if they are contacted at the right time and in the right context, and 52% of consumers expect businesses to know when this time is. [Tweet this]
- Nearly 50% of consumers know that companies benefit from their data but they do not know how to trade it for value in return. [Tweet this]
- 75% of consumers want companies to delete their data after a certain period of time. [Tweet this]
It really is a balancing act and this infographic from Exponential Solutions (The CUBE) describes the 5 key demands of the 'Always-On' consumer so companies can begin targeting them on terms the modern consumer understands.