Facebook is constantly growing with over 1.44 billion monthly active users, 1.25 billion of these are on mobile alone. This is equivalent to 20,000 users on Facebook every second. These statistics make Facebook the biggest social network operating today and a valuable website for marketers, whether they are promoting a product or service or conducting market research.
In recent years, Facebook has improved the experience it provides to its users. For instance, Facebook has developed its cross platform mobile app to connect with the 581 million Facebook members who access the network through smartphones and tablets. Video content is being accessed on the go as a constant source of entertainment with 75% of Facebook videos occurring on mobile devices with this percentage to increase following the introduction of live video streaming to rival Twitter’s Periscope.
Facebook recently integrated similar algorithm technology used by Google into its platform, which helps personalize results by adding current news stories and popular posts to search results and users timelines.
One useful tool Facebook has which is valuable to marketers is user data. Until recently, most of the data collected by Facebook has been inaccessible to marketers. Beyond business Facebook pages, brands have had little idea of the conversations going on directly related to their brand or product offering. Making this data anonymous will allow Facebook to provide insights to advertisers and marketers.
As the social network evolves, watch for more changes to Facebook In the coming years. This infographic from Speechless Digital, illustrates some of the recent changes to Facebook, and gives us clues as to how Facebook marketing will change.