V2 Marketing Communications Blog

How Inbound Marketing Campaigns Attract Visitors to Your Website

Written by Chris Kelley on Tue, Aug 23, 2016

content-marketing-1.jpgCongratulations! You’re blogging, sending emails and posting on social media. You’ve got this content marketing business down pat, right? But are your online marketing efforts producing the traffic, leads and sales you expected? If you answered “no,” you are not alone. You just need a method to your madness.

Inbound Marketing Campaigns are collections of marketing tactics that are specifically designed to attract visitors from each of these different areas:

Organic Search Results

When people face a problem, have a question, or are doing product research, they turn to Google. Search engines should be a primary source of traffic to your website.

Direct Traffic

Visitors who type your URL into their Internet browser, or who have your website bookmarked, are considered Direct Traffic visitors.

Referral Sites & Guest Blogging

When someone clicks a link to your website from another website, they’re a referral visitor.

Email Marketing

After a visitor becomes a lead, you can begin to send them lead nurturing emails. Each of these emails should include a call-to-action that directs the reader back to your website.

Social Media

People spend the majority of their Internet time on various social media sites. When someone shares a link to your site on social media, you have the chance to bring visitors from that social site to your website.

Paid Traffic

Google AdWords, Facebook Ads, Pay Per Click (PPC), or any form where you are paying a platform to drive visitors to your website.

These are the core tasks that are critical for on-going marketing success and business growth. Your inbound marketing strategy should document and plan in advance, several campaigns that include some or all of these tactics in a detailed and methodical manner.

With a system in place, consistent blogging, lead nurturing email sequences, social media engagement and paid online advertising and continuous analytics reporting all work together to form a successful inbound marketing strategy.

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Topics: Inbound Marketing, content marketing

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