From the phenomenon of Pokémon Go, to the release of the new iPhone, to the hottest new social network, there’s no denying the shift toward a digital world. It seems like every day there is a new trend or software product small businesses must absolutely need to know about. It can leave many SMBs scrambling to keep up. But what should the discerning small business owner focus on to realistically improve business?
Here are a few quick tips:
- Get beyond vanity metrics like likes and shares, and focus on ROI. [tweet this]
- Stand out with marketing that is personalized. [tweet this]
- Marketing skill, experience and intuition is being replaced by understanding data. [tweet this]
- Instead of marketing to large groups of people, rely on select influencers to spread the word for you. [tweet this]
This helpful infographic from CUBE breaks down ten digital marketing trends for small business to focus on in 2016.