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5 Internet Marketing Tactics for Nonprofit Organizations

Written by Heather Kelley on Wed, Mar 19, 2014

online donationsAs a nonprofit organization, the right nonprofit marketing plan is essential to reach potential donors. Since most of your funds come from donors, organizations, and other businesses, you have to use the proper nonprofit marketing strategies, to attract potential donors online. With a sound marketing plan, and using the right online mix, you can elicit more donations and find marketing for nonprofits quite simple for your organization.

Website

As the owner or operator of a nonprofit organization, you are truly missing out on potential donors, and interested parties, by not having a website for your organization. So, the first thing to do, if you don't already have one, is set up a nonprofit site for your organization. Your site will be the cornerstone of your marketing campaigns. All of your online marketing methods should drive people to your site, so they can learn about your organization, and possibly donate.

Blogs

Blogging is one of the most beneficial aspects of your nonprofit marketing plan. Not only is a blog an easy way to draw in new donors and interested parties, it is a great way to explain what your organization does and demonstrate the impact you have on your mission. By simply visiting forums, and joining in on the conversation of other nonprofits, you can build your presence. By simply staying relevant, posting, and creating discussions about your nonprofit, you have a forum to attract potential donors to your own site. Not only can you develop new ideas to market to your donors, you can also build a presence on other nonprofit sites. This will get people to visit your site, and potentially make a donation to your organization.

Social Media

Social media marketing should also be a part of your nonprofit marketing plan. Millions of people are on Twitter, Facebook, Linked in, and other sites. You can post pictures and information about your nonprofit, ask for donations, and communicate with others through these sites, of course always linking back to your website. While there’s no cost to open an account on these social networks, without too much to spend on marketing, all you have to do is put in the time to create messages and communicate with people who are interested in your organization. Ask for donations, discuss the organization, and let people know what you do.

Cash Back Marketing

As a nonprofit, partnering with for profit organizations, is one of the best ways to elicit donations. There are several sites you can partner with (nanoosa.com is one of the most well known). Not only do these for profit sites allow you to post your organization online for free, but for each sale they make, a portion of the proceeds will go to your organization. Finding these for profit organizations online, is essential to effective marketing for nonprofits, and is an easy way to receive donation for little effort on your part. 

Online Donations

Be sure your site allows visitors to make donations online. Use online payment sites like Paypal, Crowdrise, DonorsChoose, and NetworkForGood, or set up your own payment transaction system. As a nonprofit, this should be one of the leading ways you generate donations. Online donation sites are not only effective, but are a way to encompass a large group of donors, and people who may have never heard of your organization, to donate for a great cause.

No two nonprofits will operate the same way, so a successful nonprofit marketing plan will vary for each agency, cause, and owner. Consider these methods, along with other donation methods, both online and offline, in order to maximize your donations and earnings, with effective nonprofit marketing tactics. These are a few of the most effective online tools to include as part of your online nonprofit marketing mix.

Dow

Topics: online marketing, Non Profit Communications, marketing for nonprofits

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