V2 Marketing Communications Blog

DATA: 17 Marketing Statistics You Can Tweet Now

Written by Chris Kelley on Fri, Jul 12, 2013

inbound marketing statisticsFinding the time to keep your website maintained, your company blog fresh, and your social media up to date it takes work. But exactly what does it take to show real results from marketing?

Marketing software, HubSpot, surveyed their more than 7,000 customers and analyzed the relationships between key inbound marketing activities and the volume of traffic and leads that correlate with those activities.  Their study looked specifically at company website pages, landing pages, business blogging, and social media reach.

Download the full report, “Marketing Benchmarks from 7000 Businesses,” here. The results may help you improve your own marketing assets and increase traffic and leads.

Here are 17 highlights, all less than 140 characters, suitable for retweeting:

  1. Companies with >50 employees and 1000+ web pages saw 9.5x more traffic than those with <51 pages. http://hub.am/1agDSpj [TWEET THIS]
  2. Websites with 51-100 pages get 48% more traffic than those with <50 pages. http://hub.am/1agDSpj [TWEET THIS]
  3. Websites with 101-200 pages generate 2.5x more leads than those with <50 pages. http://hub.am/1agDSpj [TWEET THIS]
  4. Companies that increase leads 55% increasing from 10 to 15 landing pages. http://hub.am/1agDSpj [TWEET THIS]
  5. Businesses that blog 15+ times per month get 5x more web traffic than companies that don't blog. http://hub.am/1agDSpj [TWEET THIS]
  6. Businesses that increase blogging from 3-5 to 6-8/month almost double their leads. http://hub.am/1agDSpj [TWEET THIS]
  7. B2B companies that blog only 1-2 times per month get 70% more leads than those that do not blog. http://hub.am/1agDSpj [TWEET THIS]
  8. Companies saw 45% increase in website traffic by increasing from 11-20 to 21-50 blogs. http://hub.am/1agDSpj [TWEET THIS]
  9. B2C companies see a 59% increase in traffic after growing from 100 to 200 total blog articles. http://hub.am/1agDSpj [TWEET THIS]
  10. Companies with 100 or more total blog articles are more likely to see continued lead growth. http://hub.am/1agDSpj [TWEET THIS]
  11. Companies with 200 blog articles have >5x the leads than those with 10 or fewer. http://hub.am/1agDSpj [TWEET THIS]
  12. Businesses with 51-100 Twitter followers get 106% more web traffic than those with <25. http://hub.am/1agDSpj [TWEET THIS]
  13. B2C companies see more website traffic than B2B companies after crossing 1000 Twitter followers. http://hub.am/1agDSpj [TWEET THIS]
  14. Companies saw 185% more website traffic after crossing 1000 Facebook likes. http://hub.am/1agDSpj [TWEET THIS]
  15. Companies with >50 employees saw the biggest traffic gains from growing their Facebook reach. http://hub.am/1agDSpj [TWEET THIS]
  16. Both B2B & B2C companies with 101-200 web pages generate 2.5x more leads than those with <51 pages. http://hub.am/1agDSpj [TWEET THIS]
  17. Most companies do not see web leads  increase until they have more than 10 landing pages. http://hub.am/1agDSpj [TWEET THIS]

Image courtesy of cooldesign / FreeDigitalPhotos.net

Free Download: Marketing Benchmarks from 7000 Businesses


Topics: Inbound Marketing, content marketing, Twitter

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