We live in a marketing world of 100 million active Twitter accounts. But just because Twitter is omnipresent doesn’t mean it’s "auto-magically" going to help your business when you start tweeting.
The magic of Twitter, or any social network, is the ability to share content with followers, and for followers to share it again, and so on, and so on, magnifying the effect of your message.
Don’t expect users to engage with your tweets, if you don’t engage with them. One of the easiest ways to encourage your followers to tweet and retweet your posts is to make it as simple as possible for them to do so.
Here’s how to make a "tweet this" link on your blog or any page of your website that will pre-fill someone’s Twitter status.
Here’s the HTML format to make a hyperlink that opens up Twitter.com and auto-fills the status message box with any message you like. And it works whether or not the person is already logged into Twitter.
<a href=”http://twitter.com/home?status=Put your message here and include your username ala @marketingV2 ”>Tweet this</a>
Here’s the URL only:
http://twitter.com/home?status=Put your message here and include your username ala @marketingV2
If you use %20 in place of spaces in that message part of that URL (the words after status=), you can shorten it with most URL shorteners and put it in a tweet, too:
http://twitter.com/home?status=Put%20your%20message%20here%20and%20include%20your%[email protected]%20ala%[email protected]
If coding HTML freaks you out, ClickToTweet.com has a simple tool to make links that post to Twitter. Just enter your message and click the button to make a shortened URL that will pre-fill a tweet.
In the Twitter world that is limited to 140 characters, it’s easy to go unnoticed. A "click to tweet" link is a simple way to let your website visitors share your content on Twitter.