Your company Facebook page is a core component of any social media marketing strategy. Monitoring and maintaining your business Facebook page can be time consuming, but you don’t need to do it all yourself. Spread the workload by assigning several Facebook page administrators different roles depending on their task.
Companies that employ a marketing team to manage their online presence will appreciate the ability to restrict permissions and assign specific tasks to certain people – resulting in fewer Facebook fails. Smaller organizations can also benefit by sharing Facebook posting and monitoring responsibilities with other employees or volunteers.
What are the different Facebook admin roles and what can they do?
Facebook page admins can be assigned to one of five different roles, each with different abilities. Here are the different administrative roles and what they are allowed to do:
When first assigned, all new Facebook admins are managers by default, but managers can change what kind of admin someone is. In addition, managers can edit the page and ad apps, create posts and send messages while acting as the page, respond to and delete comments, create ads and view insights.
Content Creators can edit the page, create posts and send messages as the page, respond to and delete comments, create ads and view insights.
Moderators can respond to and delete comments, create ads and view insights.
Advertisers can create Facebook ads and view insights.
Insights Analyst’s only role is to view the Facebook Insights.
Here's a useful chart that illustrates the various Facebook admin roles and the permissions they have:
How do you add Facebook admins and change their role?
Facebook allows a page to have an unlimited number of administrators and each can be assigned a different role. However, each page admin will need to have a personal Facebook account. Remember, only Managers can add new admins or change their roles.
It’s easy to set them up. First, find the Edit Page button at the top of your Facebook page and select Admin Roles.
Then type the name of the people you would like to add as an admin into the open field
Click Manager below the name to select the admin role you want to assign to that person. Click Save Changes, and done!
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