Well, folks, the world has not come to an apocalyptic end. Big surprise there. But the year has, and the staff at V2 Marketing has provided our website visitors with some fantastic marketing tips and information in our blog in 2012. In today’s post, we’ll round up our top 10 most popular articles as determined by you, our online visitor.
Social media provides great potential for event marketing of all kinds. Facebook is one of the easiest and most effective ways of getting out the word of your event. With more than 500 million users, it also has the greatest reach of all the social media platforms. Check out this blog post for Facebook marketing tips on what to do before, during, and after your company event.
To determine their marketing budget, small businesses estimate their sales revenue, cost-of-goods, overhead and salaries and then gross profit. Anything left is considered available funds for marketing support. That's not such a good idea. A more rational approach for setting your marketing budget is to estimate what your direct competitors spend in marketing support and then try to at least match that amount. To find out if you have a realistic small business marketing budget, check out this article.
The Internet offers a wealth of knowledge for shoppers to self-educate when researching the products and services they're interested in. Studies show most people looking for information on your business will look to the Internet first, and more than any other medium. And yes, this includes traditional phone books! In fact, 44% of online shoppers begin by using a search engine, according to research from Interconnected World: Shopping and Personal Finance. This blog has advice for how to increase your web presence on social media.
If you are trying to stand out in the crowd, you must do something different and unique to entice your customers and prospects. It could be as simple as having a more compelling story. However, more likely it will come from giving MORE than is expected. In this blog post, Heather Kelley shares the valuable marketing lessons she and her brothers learned when running their lemonade stand and how it applies to your business situation.
Facebook is one of the most visited websites on the Internet. Your Facebook fan page is an important part of your Internet marketing strategy. But it’s not the only option. Facebook advertising can be an effective supplement to your Facebook presence. Learn more about how you can create a cost-effective and highly targeted ad on Facebook.
You've probably seen QR codes in magazines, advertisements and on product packaging. Maybe you've scanned one with your smart phone. But how can you put that funny square to work for your own business's marketing? This blog post contains some great resources for using QR codes to your marketing advantage!
If you are using Facebook for business marketing, you know what a powerful asset it is. Did you know that your company Facebook fan page is not the only page dedicated to marketing your business on Facebook? Use this bit of advice to understand Facebook Community Pages and how they affect your business.
Deb Strout, Creative Director here at V2 Marketing Communications, brings us an amazing post on the importance of colors in any graphic design piece. Your high school art teacher was right. Check out this blog post for information on how color affects mood and how they can be incorporated in your graphic design.
If you have a business blog or post to Facebook or other social media for companies, then you too are in the publishing business. Especially if you manage multiple social media accounts, like the company blog, Twitter and Facebook, keeping current on social media for business takes a commitment of your time, something that most business people have in precious short supply. Get more activity out of your company social media pages by reading this blog post!
In boardrooms everywhere, one can imagine what's being said: “We need to make some money fast, so let's lower our prices and let everybody know.” So CEOs and CFOs carry the day while CMOs beat a quick retreat to inform their ad agencies. In our top ranking blog post, Chris Kelley gives some valuable insight on what NOT to do.
So that’s that…the 10 most popular articles of 2012 from the V2 Marketing blog. If you like what you read, you can subscribe to our blog and never miss out on the valuable marketing information. We wish you Happy Holidays and a prosperous New Year from V2 Marketing Communications!
Image courtesy of digitalart / FreeDigitalPhotos.net