V2 Marketing Communications Blog

Zombie Advertising: 8 Campaigns Featuring the Walking Dead

Written by Chris Kelley on Wed, Oct 31, 2012

zombie posterTheir monotonous moans and awful stench signal the arrival of packs of zombies approaching this Halloween. The rise of the undead is coming, not just to your doorstep begging for treats, but to the ads you see as well. There is no escape. Businesses big and small have capitalized on the recent rise in popularity of the impending zombie apocalypse and have incorporated the undead into their advertising in many creative ways. Here are a few of our favorites.

Doritos Zombie Party Commercial

Zombies make great party guests, if you speak their language.  You can talk just like one by stuffing your face full of Doritos.

The zombie genre is alive and well in the automotive industry. Honda and Toyota, and even a local Ford dealer in Ohio, have produced spots with the creatures. Perhaps the walking dead would prefer to drive.

Honda

Toyota

Lebanon Ford

Call of Duty

Zombies make the most sense when the product is zombie related—for example, Activision's zombie game Call of Duty: Black Ops Rezurrection.

Politics

Political advertising is not immune from the zombie plague. This attack ad from Nancy Pelosi’s challenger John Dennis uses the undead along with a sacrificial lamb and an over-the-top impersonation of Pelosi to make his point. Dennis lost to Pelosi in 2010.

CDC

Even the U.S. government has gotten in on the act: The CDC provides an online guide to preparing for the zombie apocalypse. When the campaign launched, traffic crashed the CDC's website—not a good sign in the event of an actual apocalypse.

Get A Kit,    Make A Plan, Be Prepared. emergency.cdc.gov

REI

Outdoor outfitter, REI provides this handy infographic identifying the 13 essential pieces of equipment you'll need, along with simple step-by-step illustrations demonstrating critical zombie survival skills to avoid getting eaten by moaning masses of undead cannibals.

13 Essential Tools for Surviving a Zombie Outbreak

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Topics: Marketing, Advertising

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