V2 Marketing Communications Blog

Business Marketing Strategies I Learned From my Kool-Aid Stand

Written by Heather Kelley on Sun, Aug 12, 2012

My childhood marketing project.Did you ever have a Kool-Aid or lemonade stand when you were a kid? I did. Not exactly one of my more mature marketing projects, but I did learn much about marketing your business.

My brothers and I would spend half the morning setting it up in the front yard, complete with table, chairs, cups, pitcher of Kool-Aid, poster-board sign, and empty jar for our profits. We would get the usual customers. The mailman, a couple of older kids on bikes who had a few dimes, and our Mom. Then we would proceed to drink up our inventory.

Not much money was made. We would eventually get grouchy and argue about who had to clean up and put away our stand.

Mom told us we could also offer something from our’s and grandma’s garden. We put out a few tomatoes, some squash, and rhubarb. We also added a few homemade furry pencil holders!

That’s all it took ... a change that made our stand “unique.”  We were offering MORE than what was expected of a Kool-Aid stand.

How does this relate to marketing your business?

Easy.  If you are trying to stand out in the crowd, you must do something different and unique to entice your customers and prospects.  It could be as simple as having a more compelling story.  However, more likely it will come from giving MORE than is expected.

You see, any business can be mediocre.

The ones that thrive are the ones that give more.  Now, you don’t necessarily have to add another product, like we did in our Kool-Aid stand, but you could add a few bonuses. Maybe a free interview?  A dynamite downloadable form?  Webinar? Think about it.  Brainstorm.

Here’s to creating the ultimate Kool-Aid stand in your niche. Cheers!


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Topics: Marketing

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