V2 Marketing Communications Blog

Stacy Wallace

Data nerd, Negotiator, Problem Solver, Candy Enthusiast, Houseplant Killer, Reader, Boston sports fan, community volunteer, rescue dog owner, caffeine addict. Harsh critic of people who text and drive and wear leggings as pants.

Recent Posts

6 Steps to a Successful Advertising Media Plan

Posted by Stacy Wallace on Tue, Jul 17, 2018

As a business person, you might ask, “Why do I need to plan my advertising?”

Think back to your last vacation. Before you left, you probably selected the best airfare for your budget, a hotel closest to the places you wanted to visit and activities that would interest all of the people who were traveling with you. After the trip, while scrolling through your Instagram posts, you probably had some thoughts on what you might do differently and decided next time to negotiate with the hotel to include breakfast. Planning, reviewing and adjusting is something that is an important part of any process and media planning is no different.

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5 Ways to Tell if You're Ready to Hire a Media Buyer

Posted by Stacy Wallace on Tue, Jul 10, 2018

Advertising on television or radio used to be simple - there were only a handful of channels and programs to decide from and you could put a plan together in no time. Today, there are endless options when it comes to advertising media – television, radio, cable, satellite, outdoor, print and digital – to advertise your business. With all of these choices, how do you know if your message is even reaching the right people? It might be time to turn to an expert advertising agency that specializes in media buying.

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