V2 Marketing Communications Blog

Leslie Roxworthy

Leslie is happiest when the copy she writes brings business to her clients. Her education in journalism segued into a career in marketing. Her commitment to her craft and community led to her recognition as Rockford Chamber Woman Business Leader of Tomorrow 2004 and one of United Way’s Volunteers of the Year 2005.

Recent Posts

Downer Super Bowl Ads – the uninvited party guest

Posted by Leslie Roxworthy on Fri, Feb 06, 2015

Well, another Super Bowl is in the books. Booyah! The Monday-morning quarterbacking of ads has come and gone, too – happy Friday! – making it the perfect time to chime in with my two cents.

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Topics: Inbound Marketing, lead generation

Why face-to-face communication still has its place

Posted by Leslie Roxworthy on Wed, Jan 28, 2015

Recently, I got on my teenager for not setting up voice mail on her newly minted cell phone. I needed to reach her ASAP, but instead I got ring…ring…ring. I defaulted to texting, to which she replied right away.

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Topics: corporate communications, customer service

Write right! 5 Ways to be a Better Copywriter

Posted by Leslie Roxworthy on Fri, Jan 11, 2013

“While it is impossible to make a competent writer out of a bad writer, and while it is equally impossible to make a great writer out of a good one, it is possible, with lots of hard work, dedication, and timely help, to make a good writer out of a merely competent one.”

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Topics: Marketing, Inbound Marketing, Social Media

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