V2 Marketing Communications Blog

Kathy Velasco

Kathy Velasco owns V2 Marketing Communications and provides account and client management, creative concept and copywriting. She has over 30 years of publishing, communications, marketing and graphic design experience with a variety of business-to-business and non-profit organizations. A firm believer in paying forward, Kath volunteers and serves on the board of directors for several local non-profit organizations.

Recent Posts

The End is Near! A 5 Point End-of-the-Year Marketing Checklist

Posted by Kathy Velasco on Tue, Nov 29, 2016

Before the holidays. Before the phones slow down. Before the New Year’s ball drops. Take a minute away from the immediate business emergencies and take a quick audit of your 2016 marketing. Understanding what you accomplished this year will help you set measurable business goals for next year, and identify the marketing activities you’ll need to work on to achieve them.

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Topics: Marketing

Business Networking Can Help Your Business – and Help You Personally, Too!

Posted by Kathy Velasco on Tue, Aug 02, 2016

Business networking and referrals – it’s one of the main reasons we join the Rockford Chamber. It is a valuable way to expand your knowledge, learn from the success of others, attain new clients and tell others about your business.

The Power Advantage Club of the Rockford Chamber provides that, and more. But, something unexpected happens when you bring together a group of successful, caring individuals: they help others in the community and, in turn, help themselves personally, too!

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Topics: small business

How December Can Be Your Best Month for Marketing

Posted by Kathy Velasco on Thu, Dec 05, 2013

If Jingle Bell Rock is playing on the radio, you know it must be December. And, for many, December means that the money left in the marketing budget equals zero! You planned the best you could, but now you have one month left….but no money.

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Topics: email marketing, social media marketing, Internet Marketing, Website Design

5 Blog Writing Tips from George Orwell

Posted by Kathy Velasco on Thu, May 02, 2013

The English novelist George Orwell is probably best known for his works Animal Farm and Ninety Eighty-Four – these two books together have sold more copies than any two books by any other 20th-century author! He was known for his clear, direct – and entertaining – writing style. So, what can this mid-century writer teach us today? Turns out, he would’ve been a great writer for today’s blog-style of writing.

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Topics: Inbound Marketing, content marketing, writing, Blog

Will Your Social Media Message Still Be Valuable in 15 Seconds?

Posted by Kathy Velasco on Tue, Mar 26, 2013

Smaller and faster. Faster and shorter. Quick. Snippets. In our attention deficit society, attention spans are getting shorter by the day, and it’s being trained by social media messages to expect the most in the least amount of time. (ooh, look. Something shiny.)

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Topics: Marketing, Social Media, Facebook

The Dos and Don’ts of Basic Online Marketing

Posted by Kathy Velasco on Sun, Mar 17, 2013

Everyone knows that marketing strategies are shifting away from traditional methods and turning toward the use of the internet to promote your company’s message, services and products online. But most people are just starting to understand how online marketing works. Truth be told, we’re just starting to scratch the surface.

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Topics: Marketing, Social Media, social media marketing

13 Reasons Users are Leaving Facebook

Posted by Kathy Velasco on Mon, Mar 04, 2013

Facebook is still the most prolific member of the social media network with over 1 billion members!  Why do we like it so much?  The reasons are probably as varied as its users. Some use Facebook to keep current with friends and business associates. Others like how easy it is to find people – old friends, distant family members.

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Topics: Marketing, Social Media, Facebook

5 New Ways to Distribute Your Nonprofit Annual Report

Posted by Kathy Velasco on Wed, Jan 30, 2013

In part one and part two of this series, we discussed the content of the nonprofit annual report. This article will touch on the delivery options for that content.

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Topics: Marketing, graphic design, Non Profit Communications

12 Themes of Stellar Nonprofit Annual Reports

Posted by Kathy Velasco on Wed, Jan 23, 2013

In part one of this series, we outlined the seven essential elements that every nonprofit annual report should have.  Now, you are faced with actually filling the pages. Perhaps the most daunting part of creating an annual report is putting pen to paper.

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Topics: Marketing, graphic design, Non Profit Communications

7 Essential Elements of an Exciting Nonprofit Annual Report

Posted by Kathy Velasco on Thu, Jan 17, 2013

It’s a new year. Time to think about your nonprofit’s annual report. The project may seem daunting – people often approach it as their one opportunity to tell EVERYTHING the nonprofit has done for the past twelve months – all the programs, all the activities, all the issues, all the supporters. In this first of a three-part series, we’ll talk about what REALLY needs to be included and cut out all the extraneous material so we can produce something interesting to read.

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Topics: Marketing, graphic design, Non Profit Communications

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