V2 Marketing Communications Blog

Jonathan Kaler

Jonathan writes, conceives and produces marketing content in all media for clients including Microsoft, T-Mobile, Coke and NY Life. From his Seattle base, he collaborates with agencies throughout the country. He's contributed V2 Marketing on numerous projects over several years. You can checkout his work at redphone.tv.
Find me on:

Recent Posts

Why I love, hate, love, hate, love click bait.

Posted by Jonathan Kaler on Wed, Sep 16, 2015

Admit it, you’re as much of a sucker for click bait as I am. Despite our best intentions to the contrary, we invariably find ourselves clicking on still another irresistibly sensationalistic header. Which invariably leads to underwhelming or misleading content, and still another solemn pledge that we’ll never do that again. That is till the next tempting morsel crosses our screen.

Love it or hate it, there’s no denying the draw of click bait. Enjoy some reasons why I revel in both emotions.

Read More

Topics: content marketing, content creation

Eyeballs from the Ether: 9 Ways to Make Your Business Blog More Read

Posted by Jonathan Kaler on Wed, Oct 08, 2014

Welcome to the digital ocean that is the blog-o-sphere. Thanks to the open web, publishing your words is easy. Getting them read is another matter entirely. The brutal fact is that the word “blog” itself has become a turnoff. No one is looking for more stuff to read. However everyone wants intriguing, relevant information that entertains, educates or offers answers to the questions they ask in search engines. Without some notoriety going in, generating interest in your business blog and building your subscriber base will require both work and time. But the endeavor can indeed yield rewards, both professionally and personally.

Read More

Topics: Blog, blogging

You might also like these articles:

Subscribe to Email Updates

Get Social

New Call-to-action
How to Create an Effective Inbound Marketing Campaign, Free eBook Download
Get a Free Inbound Marketing Assessment

Most Popular Posts