V2 Marketing Communications Blog

Heather Kelley

A champion of unity and diversity, Heather’s experience includes both ad agency and direct sales strategies and tactics for television, radio and outdoor advertising. As a marketing coordinator for financial products and services, food and beverage products and tool product lines, her background includes coordinating community events, social media marketing, and planning mainstream media and online advertising.

Recent Posts

5 Internet Marketing Tactics for Nonprofit Organizations

Posted by Heather Kelley on Wed, Mar 19, 2014

As a nonprofit organization, the right nonprofit marketing plan is essential to reach potential donors. Since most of your funds come from donors, organizations, and other businesses, you have to use the proper nonprofit marketing strategies, to attract potential donors online. With a sound marketing plan, and using the right online mix, you can elicit more donations and find marketing for nonprofits quite simple for your organization.

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Topics: online marketing, Non Profit Communications, marketing for nonprofits

10 Spooktacular Halloween Marketing Promotions

Posted by Heather Kelley on Tue, Oct 22, 2013

People go batty for Halloween, spending more than $8 Billion on scary holiday essentials in 2012, according to the National Retail Federation. The Halloween season gives marketers an opportunity to do something unexpected, clever and fun. Here are 10 of our favorite spooktacular ads and social media promotions.

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Topics: Social Media, social media marketing, Advertising

Write Better Blogs in 5 Simple Steps

Posted by Heather Kelley on Tue, Apr 23, 2013

If you’re reading this blog post, chances are the topic appeals to you! Writing a blog that appeals to your reading audience is easier than you think. With a little research and organization, you can learn how to start a blog with articles that are popular, thought provoking, and that will generate traffic for your personal or professional website. Here are five tips to help you write a better blog.

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Topics: Inbound Marketing, content marketing, Blog

How to Tell if Your Marketing Actually Works

Posted by Heather Kelley on Mon, Apr 15, 2013

Anyone who manages a sizable marketing budget is often asked to provide solid numbers to demonstrate the result of their marketing campaigns. The types of results depend on the marketing media you chose for your campaign. Some media are more difficult than others to measure, but may be equally important to your business. Of course, you must determine the goals you would like to accomplish before starting your marketing strategy. Once your goals have been established, there are many simple, low cost ways to track your efforts.

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Topics: Marketing, Inbound Marketing, social media marketing

A Beginners Guide to LinkedIn Endorsements

Posted by Heather Kelley on Thu, Apr 04, 2013

By now you have seen the following notification pop up in your inbox that you have received an endorsement from LinkedIn. When they were first introduced last fall, you may have found yourself wondering if this is spam or a real endorsement. And while they can seem as lazy as a Facebook ‘ Like’, LinkedIn endorsements are quickly gaining traction. I have noticed more and more endorsements hitting my inbox from people I know well, as well as from some I don’t know at all.

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Topics: social media marketing, LinkedIn marketing

6 Straightforward Tips for Becoming a Better Writer

Posted by Heather Kelley on Mon, Apr 01, 2013

Why is it important to be a better writer anyway? Simply put, the future of your business could depend on it. You’ve heard the latest buzz on inbound or content marketing and it involves writing. Lots of writing. So what does it take? Well, there are a few skills involved. The good news is, you are probably already off to a good start. Becoming a good writer takes time and practice, but that doesn't mean you can't speed up the process. Here are six ways that you can become a better writer today!

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Topics: Inbound Marketing, content marketing

Why Press Releases Pack a Big Online Punch

Posted by Heather Kelley on Tue, Mar 12, 2013

Most people consider the press release as simple, traditional method of disseminating news about a business, its products, and its services. Press releases have gotten shorter over the years in a nod to online communication channels. They are generally 3-4 paragraphs, written in a newsworthy fashion, telling a story about your business, employees or an industry related topic.

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Topics: content marketing, public relations, press release

How to Determine Your Small Business Marketing Budget

Posted by Heather Kelley on Tue, Oct 30, 2012

To determine their marketing budget, small businesses estimate their sales revenue, cost-of-goods, overhead and salaries and then gross profit. Anything left is considered available funds for marketing support. That's not such a good idea. A more rational approach for setting your marketing budget is to estimate what your direct competitors spend in marketing support and then try to at least match that amount.

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Topics: Marketing

Benefits of Social Media for Business: Tips for B2B Marketers

Posted by Heather Kelley on Tue, Sep 11, 2012

If your business does not yet have a web presence, you are already years behind the technology curve. But once you have established your internet presence with a nice looking website, the benefits of social media for business are many.

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Topics: Marketing, Social Media

Facebook Problem: Community Pages - the Blue Suitcase

Posted by Heather Kelley on Tue, Aug 28, 2012

If you are using Facebook for business marketing, you know what a powerful asset it is. Did you know that your company Facebook fan page is not the only page dedicated to marketing your business on Facebook?

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Topics: Marketing, Social Media, Facebook

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