As a nonprofit organization, the right nonprofit marketing plan is essential to reach potential donors. Since most of your funds come from donors, organizations, and other businesses, you have to use the proper nonprofit marketing strategies, to attract potential donors online. With a sound marketing plan, and using the right online mix, you can elicit more donations and find marketing for nonprofits quite simple for your organization.
V2 Marketing Communications Blog
People go batty for Halloween, spending more than $8 Billion on scary holiday essentials in 2012, according to the National Retail Federation. The Halloween season gives marketers an opportunity to do something unexpected, clever and fun. Here are 10 of our favorite spooktacular ads and social media promotions.
If you’re reading this blog post, chances are the topic appeals to you! Writing a blog that appeals to your reading audience is easier than you think. With a little research and organization, you can learn how to start a blog with articles that are popular, thought provoking, and that will generate traffic for your personal or professional website. Here are five tips to help you write a better blog.
Anyone who manages a sizable marketing budget is often asked to provide solid numbers to demonstrate the result of their marketing campaigns. The types of results depend on the marketing media you chose for your campaign. Some media are more difficult than others to measure, but may be equally important to your business. Of course, you must determine the goals you would like to accomplish before starting your marketing strategy. Once your goals have been established, there are many simple, low cost ways to track your efforts.
By now you have seen the following notification pop up in your inbox that you have received an endorsement from LinkedIn. When they were first introduced last fall, you may have found yourself wondering if this is spam or a real endorsement. And while they can seem as lazy as a Facebook ‘ Like’, LinkedIn endorsements are quickly gaining traction. I have noticed more and more endorsements hitting my inbox from people I know well, as well as from some I don’t know at all.
Why is it important to be a better writer anyway? Simply put, the future of your business could depend on it. You’ve heard the latest buzz on inbound or content marketing and it involves writing. Lots of writing. So what does it take? Well, there are a few skills involved. The good news is, you are probably already off to a good start. Becoming a good writer takes time and practice, but that doesn't mean you can't speed up the process. Here are six ways that you can become a better writer today!
Most people consider the press release as simple, traditional method of disseminating news about a business, its products, and its services. Press releases have gotten shorter over the years in a nod to online communication channels. They are generally 3-4 paragraphs, written in a newsworthy fashion, telling a story about your business, employees or an industry related topic.
To determine their marketing budget, small businesses estimate their sales revenue, cost-of-goods, overhead and salaries and then gross profit. Anything left is considered available funds for marketing support. That's not such a good idea. A more rational approach for setting your marketing budget is to estimate what your direct competitors spend in marketing support and then try to at least match that amount.
If your business does not yet have a web presence, you are already years behind the technology curve. But once you have established your internet presence with a nice looking website, the benefits of social media for business are many.
If you are using Facebook for business marketing, you know what a powerful asset it is. Did you know that your company Facebook fan page is not the only page dedicated to marketing your business on Facebook?