When we think of New Year’s celebration, we think of parties, fresh starts and resolutions. The last is one can be one of the hardest: born from guilt, disappointment and too much Chex Mix. As Americans, we like to do things BIG. Big Resolution = Big Change.
V2 Marketing Communications Blog
So, you need to create a new brochure or company newsletter but you have the artistic ability of a six-year-old. Just because you are artistically challenged doesn’t mean you can’t create something that will work in a pinch! Here are five professional graphic design tips that will point you in the right direction.
So, you’ve decided to start a company newsletter, you’ve been assigned to work on your newsletter, or you want to update your organization’s newsletter a fresh new look. The reasons to publish a newsletter are many. A non-profit organization may use their newsletter to reach out to its constituents. Businesses might send a newsletter to their customers. Large corporations may have an internal newsletter for their employees.
As the saying goes, “a picture is worth a thousand words.” But the wrong photo can hurt your story more than it helps. How do you choose the right photo for your blog, article, or advertisement?
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The first posters were created in the mid-19th century in France as advertisements for new products. In less than ten years, the use of posters spread from France throughout the rest of Europe. They were also used for promotional purposes for theater, and operas shows and major events in Paris and the throughout France. "The Father of the Poster," Jules Cheret, was the first to give importance to the poster as an artistic image. We prize the beautiful artwork Henri Toulouse-Lautrec used to promote the Moulin Rouge and other “theater” of his time.
Beautiful fonts and creative typesetting contributes to good graphic design that enhances a brand. In a previous blog we discussed typeface mistakes to avoid. Here are five things to remember when setting copy:
Type is one of the legs of the three-legged stool that is good graphic design. It’s considered as important as the message and graphics and is the first thing that sets the tone—providing a visual voice that needs to be in harmony with the message and the brand.
Think back on the first book you read—that you really loved. For me that book was The Color Kittens. This was a Little Golden Book—one of those inexpensive (29¢!) paper and cardboard squares.