V2 Marketing Communications Blog

Deb Strout

Transforming vision into reality is Debra Strout’s forte and she has a particular skill to scale each design project according to the needs of each client. Deb’s 30+ years of professional design and publishing experience, includes publication graphic design, brochure concept and design, newsletters, trade show booth design and signage, outdoor signage, corporate identity and logo work, email and website design.

Recent Posts

Try New Year's Tweaks, Not Resolutions

Posted by Deb Strout on Sun, Jan 05, 2014

When we think of New Year’s celebration, we think of parties, fresh starts and resolutions. The last is one can be one of the hardest: born from guilt, disappointment and too much Chex Mix. As Americans, we like to do things BIG. Big Resolution = Big Change.

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Topics: corporate communications, professional development

5 Graphic Design Tips for the Artistically Challenged

Posted by Deb Strout on Mon, May 20, 2013

So, you need to create a new brochure or company newsletter but you have the artistic ability of a six-year-old. Just because you are artistically challenged doesn’t mean you can’t create something that will work in a pinch! Here are five professional graphic design tips that will point you in the right direction.

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Topics: Marketing, graphic design, typesetting

Anatomy of a Company Newsletter

Posted by Deb Strout on Tue, May 07, 2013

So, you’ve decided to start a company newsletter, you’ve been assigned to work on your newsletter, or you want to update your organization’s newsletter a fresh new look. The reasons to publish a newsletter are many. A non-profit organization may use their newsletter to reach out to its constituents. Businesses might send a newsletter to their customers. Large corporations may have an internal newsletter for their employees.

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Topics: writing, graphic design, Non Profit Communications

5 Ways to Make your Picture Stand Out

Posted by Deb Strout on Thu, Apr 18, 2013

As the saying goes, “a picture is worth a thousand words.” But the wrong photo can hurt your story more than it helps. How do you choose the right photo for your blog, article, or advertisement?

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Topics: graphic design, Advertising, Blog

11 Ways to Increase Sales Using a Product or Service Voucher

Posted by Deb Strout on Mon, Apr 08, 2013

If you're looking for an effective way to increase foot traffic and boost sales to your business or your website, consider offering a complimentary product or service voucher.

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Topics: Marketing, graphic design, Advertising

9 Graphic Designers Tips for Fabulous Posters

Posted by Deb Strout on Thu, Mar 14, 2013

The first posters were created in the mid-19th century in France as advertisements for new products. In less than ten years, the use of posters spread from France throughout the rest of Europe. They were also used for promotional purposes for theater, and operas shows and major events in Paris and the throughout France. "The Father of the Poster," Jules Cheret, was the first to give importance to the poster as an artistic image. We prize the beautiful artwork Henri Toulouse-Lautrec used to promote the Moulin Rouge and other “theater” of his time.

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Topics: QR code, graphic design, mobile marketing

5 Things to Remember When Setting Copy

Posted by Deb Strout on Wed, Feb 20, 2013

Beautiful fonts and creative typesetting contributes to good graphic design that enhances a brand. In a previous blog we discussed typeface mistakes to avoid. Here are five things to remember when setting copy:

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Topics: graphic design, Advertising, typesetting

Our Top 6 Most Common Typesetting Mistakes

Posted by Deb Strout on Mon, Feb 11, 2013

Type is one of the legs of the three-legged stool that is good graphic design. It’s considered as important as the message and graphics and is the first thing that sets the tone—providing a visual voice that needs to be in harmony with the message and the brand.

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Topics: graphic design, Advertising, typesetting

How Color Schemes Influence Attitude, Perception and Motivation

Posted by Deb Strout on Wed, Nov 21, 2012

Think back on the first book you read—that you really loved. For me that book was The Color Kittens. This was a Little Golden Book—one of those inexpensive (29¢!) paper and cardboard squares.

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Topics: graphic design, Advertising

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