V2 Marketing Communications Blog

Chris Kelley

Chris is an internet marketing expert providing inbound marketing strategy and consulting at V2 Marketing Communications. His experience in agency management and media development includes award winning website development, graphic design, photography, broadcasting and journalism. He loves mountain biking and playing guitar.
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Recent Posts

Digital Marketing Trends Small Businesses Need to Know [Infographic]

Posted by Chris Kelley on Tue, Sep 20, 2016

From the phenomenon of Pokémon Go, to the release of the new iPhone, to the hottest new social network, there’s no denying the shift toward a digital world. It seems like every day there is a new trend or software product small businesses must absolutely need to know about. It can leave many SMBs scrambling to keep up. But what should the discerning small business owner focus on to realistically improve business?

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Topics: online marketing

4 Elements to Understand Buyer Personas for Content Marketing

Posted by Chris Kelley on Tue, Sep 13, 2016

Consumers today do not depend on a sales rep to provide them with information about the products they’re shopping for. In fact, an unsolicited postal or email, or cold call is more often than not, a turn off. Instead shoppers simply go online and do a quick Google search to look up product details and compare vendors and pricing, all on their own.

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Topics: Inbound Marketing, content marketing

How to Solve your Website Conversion Problem

Posted by Chris Kelley on Tue, Sep 06, 2016

I often speak with business owners and marketers who are frustrated that they don’t get the results they expect from their website and online marketing. They believe that more website visitors will translate into more business, so they’re invested time and money into various marketing tactics, like search engine optimization, social media marketing, and paid digital ads, but have not seen these activities pay off in terms of increased leads and sales.

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Topics: Inbound Marketing

How to Nurture Leads using Marketing Automation

Posted by Chris Kelley on Tue, Aug 30, 2016

Think about your last major purchase. Whether it was a new car, an office computer, or piece of machinery, you probably did your research first. If you’re like most consumers today, you probably did a Google search, looked at online reviews and visited several vendor websites before eventually buying.

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Topics: Inbound Marketing

How Inbound Marketing Campaigns Attract Visitors to Your Website

Posted by Chris Kelley on Tue, Aug 23, 2016

Congratulations! You’re blogging, sending emails and posting on social media. You’ve got this content marketing business down pat, right? But are your online marketing efforts producing the traffic, leads and sales you expected? If you answered “no,” you are not alone. You just need a method to your madness.

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Topics: Inbound Marketing, content marketing

The Essential Components of an Inbound Marketing GamePlan

Posted by Chris Kelley on Tue, Aug 16, 2016

Inbound marketing is a group effort. Successfully implementing inbound marketing at your company requires everyone to be on the same page. This means getting everyone around the table and allowing everyone an opportunity to share their perspective. When everyone shares a voice, everyone shares ownership.

With so many variables and choices, you need a comprehensive road map to guide you to your business growth goals. Here are the four components of an Inbound Marketing GamePlan.

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Topics: Inbound Marketing

The 6 Answers You Need to Develop an Inbound Marketing Strategy

Posted by Chris Kelley on Tue, Aug 09, 2016

Today’s consumers do their own research online. Buyers can find out nearly anything about the products and services they’re shopping for, even compare vendors, with a simple web search, right from their desktop or smartphone.

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Topics: Inbound Marketing

Why Nonprofits Should Not Send Email Blasts

Posted by Chris Kelley on Tue, Jul 26, 2016

Despite the wealth of data about why it’s more effective to create inbound marketing content that is tailored to specific audiences, many nonprofit organizations cannot resist the temptation to send the same email “blast” to their entire contact list.

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Topics: Inbound Marketing, email marketing, marketing for nonprofits

How Nonprofits can Do Inbound Marketing

Posted by Chris Kelley on Tue, Jul 19, 2016

As people spend more and more time online, many nonprofit organizations are discovering the ways they’ve always done their marketing, isn’t working as well anymore to attract donors and volunteers. Traditional marketing, like direct mail “asks” often goes straight into the trash. Newspaper, TV and radio ads are expensive, and yield nominal results. And while most organizations have a website, and use email and social media, many struggle to use these channels to their full potential.

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Topics: Inbound Marketing, marketing for nonprofits

6 Inbound Marketing Tips for Nonprofit Organizations

Posted by Chris Kelley on Wed, Jul 13, 2016

Inbound marketing is a marketing methodology that is designed to attract visitors as they spend their time online, convert them into contacts, donors and evangelists for your nonprofit’s cause. Many nonprofit organizations find the inbound marketing methodology to be more effective that traditional marketing for building their contact list, and converting more donors, volunteers and evangelists for their cause.

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Topics: Inbound Marketing, marketing for nonprofits

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