V2 Marketing Communications Blog

Chris Kelley

Chris is an internet marketing expert providing inbound marketing strategy and consulting at V2 Marketing Communications. His experience in agency management and media development includes award winning website development, graphic design, photography, broadcasting and journalism. He loves mountain biking and playing guitar.
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Recent Posts

[infographic] Choosing the Best Colors for Effective Website Design

Posted by Chris Kelley on Tue, Sep 18, 2018

A website is a dynamic document that combines intuitive user interface design and functional programming with engaging copywriting and creative graphic design. Modern web browsers and high resolution computer monitors are no longer limited to the 256 color pallet of old-school web design. The power of color should not be underestimated when redesigning a website.

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Dr. Strange Lion or: How I Learned to Stop Worrying and Love Inbound Sales

Posted by Chris Kelley on Wed, Aug 15, 2018

I have a confession to make. I’m not a salesman. Personally, I have a deep suspicion of sales people that call me, unsolicited, to tell me about what their product can do for my business. My guard goes up even if I know it’s coming after I fill out a form to get some “free” content, because as the saying goes, “there’s no such thing as a free puppy.”

I don’t like getting those kinds sales calls myself. But new business development is part of my job description. So, I’ve always harbored reluctance (read: been scared to death) to make sales calls myself. Fortunately, I am grateful that that is changing.

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WTF is GDPR and Why Should You Care?

Posted by Chris Kelley on Tue, Jul 31, 2018

As you’ve browsed many websites recently, you may have noticed more and more that display pop-up banners with a message asking you to accept cookies. Sadly, they’re not offering your choice of chocolate chip or oatmeal or inviting you to a bake-off.

Instead, this privacy notice is in response to the General Data Protection Regulation (GDPR) act, a new law enacted in the European Union on May 25, 2018.

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7 Content Marketing Ideas for Customer Retention

Posted by Chris Kelley on Tue, Feb 20, 2018

A successful Inbound Marketing program depends on creating high quality content that resonates with prospects at every stage of their buyer’s journey. Blogs are a common format for Top-of-Funnel (TOFU) content used in the Attract stage of the Inbound Methodology to bring visitors to a company’s website. In the Convert stage, downloadable eBooks on landing pages with forms capture a visitor’s name and email address to become a lead. Marketing automation and sales processes take over in the Close stage to nurture the most qualified leads. But the Inbound Marketing Methodology doesn’t end when the deal closes and the lead becomes a customer.

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6 SEO Tools To Track Local Google Rankings

Posted by Chris Kelley on Mon, Feb 05, 2018

If you want to run a successful business, you need to include SEO in your marketing strategy. There are a lot of ways to track your SEO performance, but when you want to measure your results on a local scale, it becomes less clear. Luckily, there are a few tools available now that are designed specifically for local Google ranking tracking, so you can analyze what’s working and make big changes. Here are the top SEO tools to track your local Google ranking.

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Wordpress vs Drupal vs Joomla: Options for Open Source CMS Software [infographic]

Posted by Chris Kelley on Wed, Jul 19, 2017

When building out your web presence, there are several factors that you need to consider. One of the most important is which content management system (or CMS) to use. Your CMS is the software you use to build and maintain your website. While there are many CMS solutions on the market, not all of these platforms are equal; the specific needs of your business will make some of them more helpful than others.

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Topics: Website Design

4 Trends that will Change Marketing in 2017

Posted by Chris Kelley on Wed, Jun 28, 2017

Wіth mоrе thаn оnе-fоurth оf 2017 оvеr, mаnу busіnеssеs fееl рrеssurеd tо асhіеvе thе gоаls thеу sеt fоr thеmsеlvеs аt thе bеgіnnіng оf thе уеаr. Νехt уеаr’s rеsоlutіоns аrе mоnths аwау, but thеrе аrе stіll сhаngеs hарреnіng thіs уеаr thаt wіll hеаvіlу іnfluеnсе thе рrасtісе оf mаrkеtіng іn уеаrs tо соmе. Неrе аrе sоmе оf thе bіggеst trеnds оn thе hоrіzоn thаt stаnd tо сhаngе thе wау busіnеssеs rеасh соnsumеrs.

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Topics: Inbound Marketing

How Inbound Marketing Aligns with the Buyer’s Journey

Posted by Chris Kelley on Tue, Mar 28, 2017

Plenty of research shows the impact the Internet has made on commerce. Besides the ability to buy just about anything online, today’s consumers do their own online research before making a major purchase, and, in fact, use the internet to find answers to their pains and problems before even considering a purchase.

When making a major purchase, buyers tend to follow a predictable pattern that usually starts with an online search, but varies according to their buyer’s journey.

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Topics: Inbound Marketing, sales and marketing

The Changing Portrait of Mobile Consumers [infographic]

Posted by Chris Kelley on Wed, Mar 22, 2017

I often hear criticism of people with their heads down walking around like zombies with faces locked on their smartphones. Like it or not, people use their mobile devices more and more to browse the web while on the go.

From communicating with friends, to getting directions, to finding nearby stores and restaurants, the Internet is evolving from a sit-down desktop activity, to a stand up mobile activity. This mobile connectivity is changing the way consumers shop.

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Topics: mobile web

Why Your Manufacturing Company Website Does Not Generate Leads: and what you can do about it

Posted by Chris Kelley on Tue, Feb 07, 2017

This article is an excerpt from the HubSpot eBook, “Constructing a Winning Blueprint for 2017.” Chris Kelley was one of 23 authors who contributed to this collaboration about how manufacturers can overcome the biggest marketing and sales challenges currently facing the industry. Download the eBook and see Chris’s section on page 30.

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Topics: Inbound Marketing, SEO, Search Engine Optimization, social media marketing

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