V2 Marketing Communications Blog

Dr. Strange Lion or: How I Learned to Stop Worrying and Love Inbound Sales

Posted by Chris Kelley on Wed, Aug 15, 2018

I have a confession to make. I’m not a salesman. Personally, I have a deep suspicion of sales people that call me, unsolicited, to tell me about what their product can do for my business. My guard goes up even if I know it’s coming after I fill out a form to get some “free” content, because as the saying goes, “there’s no such thing as a free puppy.”

I don’t like getting those kinds sales calls myself. But new business development is part of my job description. So, I’ve always harbored reluctance (read: been scared to death) to make sales calls myself. Fortunately, I am grateful that that is changing.

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