V2 Marketing Communications Blog

WTF is GDPR and Why Should You Care?

Posted by Chris Kelley on Tue, Jul 31, 2018

As you’ve browsed many websites recently, you may have noticed more and more that display pop-up banners with a message asking you to accept cookies. Sadly, they’re not offering your choice of chocolate chip or oatmeal or inviting you to a bake-off.

Instead, this privacy notice is in response to the General Data Protection Regulation (GDPR) act, a new law enacted in the European Union on May 25, 2018.

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Strictly Business Facebook Policy Updates

Posted by Chris Tam on Tue, Jul 24, 2018

In light of recent concerns with privacy and the way info is handled on social media applications, Facebook has announced some changes to the way they will be handling automatic posting from third party applications.

Thankfully, if you do all your social posting for your personal and business pages using Facebook directly, this issue shouldn’t concern you! However, if you use an integrated third-party application such as HubSpot, MailChimp, or Constant Contact you may need to keep Facebook’s new changes in mind.

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Topics: Social Media, social media marketing

6 Steps to a Successful Advertising Media Plan

Posted by Stacy Wallace on Tue, Jul 17, 2018

As a business person, you might ask, “Why do I need to plan my advertising?”

Think back to your last vacation. Before you left, you probably selected the best airfare for your budget, a hotel closest to the places you wanted to visit and activities that would interest all of the people who were traveling with you. After the trip, while scrolling through your Instagram posts, you probably had some thoughts on what you might do differently and decided next time to negotiate with the hotel to include breakfast. Planning, reviewing and adjusting is something that is an important part of any process and media planning is no different.

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5 Ways to Tell if You're Ready to Hire a Media Buyer

Posted by Stacy Wallace on Tue, Jul 10, 2018

Advertising on television or radio used to be simple - there were only a handful of channels and programs to decide from and you could put a plan together in no time. Today, there are endless options when it comes to advertising media – television, radio, cable, satellite, outdoor, print and digital – to advertise your business. With all of these choices, how do you know if your message is even reaching the right people? It might be time to turn to an expert advertising agency that specializes in media buying.

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