V2 Marketing Communications Blog

How Inbound Marketing Aligns with the Buyer’s Journey

Posted by Chris Kelley on Tue, Mar 28, 2017

Plenty of research shows the impact the Internet has made on commerce. Besides the ability to buy just about anything online, today’s consumers do their own online research before making a major purchase, and, in fact, use the internet to find answers to their pains and problems before even considering a purchase.

When making a major purchase, buyers tend to follow a predictable pattern that usually starts with an online search, but varies according to their buyer’s journey.

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Topics: Inbound Marketing, sales and marketing

The Changing Portrait of Mobile Consumers [infographic]

Posted by Chris Kelley on Wed, Mar 22, 2017

I often hear criticism of people with their heads down walking around like zombies with faces locked on their smartphones. Like it or not, people use their mobile devices more and more to browse the web while on the go.

From communicating with friends, to getting directions, to finding nearby stores and restaurants, the Internet is evolving from a sit-down desktop activity, to a stand up mobile activity. This mobile connectivity is changing the way consumers shop.

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Topics: mobile web

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