V2 Marketing Communications Blog

Measuring Online Public Relations Effectiveness [Infographic]

Posted by Chris Kelley on Wed, Dec 14, 2016

The overwhelming availability of information in recent years has shifted control of sales, marketing and public relations from businesses to consumers. This digital revolution, however, provides detailed insights into the ROI of marketing and PR activities.

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Topics: public relations

Social CRM Is GOSH DARN Important!

Posted by Robert Lee Dixon on Wed, Dec 07, 2016

Customer relationships are the most important ones we can nurture when it comes to marketing and building our brand loyalties. It would be hard to think of any profession, conventional or otherwise that doesn't benefit from excellent customer relationship management. We have to nurture these relationships as they help to tell the story of our brand in a positive light.

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Topics: social media marketing

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