V2 Marketing Communications Blog

How Inbound Marketing Makes your Website a Sales Tool

Posted by Chris Kelley on Wed, Sep 28, 2016

Take a moment to think about the people who visit your website. They are probably there because they have a problem or question, and are looking for the solution or answer in the content you’ve provided. That makes them a qualified lead, doesn’t it?

What if you could attract more of these qualified visitors? And then, what if you could actually convert these strangers into sales leads so that you could close more new customers? Would that help you get more business?

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Topics: Inbound Marketing, lead generation

Digital Marketing Trends Small Businesses Need to Know [Infographic]

Posted by Chris Kelley on Tue, Sep 20, 2016

From the phenomenon of Pokémon Go, to the release of the new iPhone, to the hottest new social network, there’s no denying the shift toward a digital world. It seems like every day there is a new trend or software product small businesses must absolutely need to know about. It can leave many SMBs scrambling to keep up. But what should the discerning small business owner focus on to realistically improve business?

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Topics: online marketing

Five Tactics You Can Use To Nurture Your Leads for Huge Returns and Very Little Investment

Posted by Sophorn Chhay on Tue, Sep 13, 2016

If you are a B2B marketer, you've no doubt thought about how you can use SMS text messaging and email strategies to nurture your leads. That means you are a forward thinker and realize that once you have a lead, you need to do everything in your power to retain it. But how do you go about nurturing your leads in a way that will turn them into loyal followers? There are actually a variety of things you can do that will help you turn your leads into loyal customers and that's what we're going to talk about today.

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Topics: email marketing

4 Elements to Understand Buyer Personas for Content Marketing

Posted by Chris Kelley on Tue, Sep 13, 2016

Consumers today do not depend on a sales rep to provide them with information about the products they’re shopping for. In fact, an unsolicited postal or email, or cold call is more often than not, a turn off. Instead shoppers simply go online and do a quick Google search to look up product details and compare vendors and pricing, all on their own.

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Topics: Inbound Marketing, content marketing

How to Solve your Website Conversion Problem

Posted by Chris Kelley on Tue, Sep 06, 2016

I often speak with business owners and marketers who are frustrated that they don’t get the results they expect from their website and online marketing. They believe that more website visitors will translate into more business, so they’re invested time and money into various marketing tactics, like search engine optimization, social media marketing, and paid digital ads, but have not seen these activities pay off in terms of increased leads and sales.

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Topics: Inbound Marketing

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