V2 Marketing Communications Blog

How marketing on Facebook is changing in 2016

Posted by Zachary Jarvis on Wed, May 18, 2016

Facebook is constantly growing with over 1.44 billion monthly active users, 1.25 billion of these are on mobile alone. This is equivalent to 20,000 users on Facebook every second. These statistics make Facebook the biggest social network operating today and a valuable website for marketers, whether they are promoting a product or service or conducting market research.

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Topics: social media marketing, marketing on facebook

3 Ways to Show Marketing ROI

Posted by Chris Kelley on Mon, May 09, 2016

Marketing directors know that company CEOs are results oriented. They want to see the return on marketing investment (ROI). But traditional marketing is not an exact science, so too often the marketing director is limited to reporting vague metrics, like “brand awareness,” earned media, and social media “likes.”

Placing your company’s logo with a clever slogan can associate your business with a product or service in the mind of your consumer. But precisely proving the direct impact that traditional marketing campaigns have on any increase (or drop) in business can be murky.

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Topics: Inbound Marketing, marketing roi

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