V2 Marketing Communications Blog

10 Ways to Grow Your Social Media Presence

Posted by Lilly J Adams on Wed, Feb 17, 2016

The surge of social media has moved the online community towards a new, immense virtual horizon. Businesses both big and small try to find their place in the sun, and make customers see them in a new light. Others have realized the potential of social media to serve as a stage for promoting personal brands, projects and ideas. Everyone wants to stay there and last, not be a passing trend in an ocean of the countless digital currents.

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Topics: Social Media, social media marketing

Marketing with a Magnet, Not a Sledgehammer: an Introduction to Inbound Marketing

Posted by Chris Kelley on Wed, Feb 10, 2016

What if you time-traveled back to the 1950’s, and blew everyone’s minds by showing them a handheld device that gives you access to the bulk of human knowledge? And you use it watch crazy cat videos…

The Internet gives people unlimited access to information – and unlimited choices to make buying decisions differently than they did just a few years ago. The result is a revolutionary shift where customers, not advertisers, define their own buying process. In order to stay competitive, marketers need to adapt.

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Topics: Inbound Marketing, content marketing

[Infographic] 12 Steps to Becoming a Google AdWords Expert

Posted by Chris Kelley on Wed, Feb 03, 2016

A web page ranking on page one of a Google search result is the holy grail of online marketing. Organic search results are great, but effective search engine optimization takes time and patience.

If you need to give your web pages an immediate boost, Google’s paid advertising service, AdWords, can help drive traffic to new or lagging landing pages.

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Topics: SEO, Search Engine Optimization

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