V2 Marketing Communications Blog

The Top 10 V2 Marketing Blogs of 2015

Posted by Chris Kelley on Wed, Dec 30, 2015

It’s been a great year for Inbound Marketing at V2 Marketing. As 2015 comes to a close, we scoured our web stats and looked back through our blogs this year to find the ones you loved the most. We discovered that you were interested in proving the value of your marketing to grow your business. Some of the posts you read the most had to do with responsive websites, lead generation and social media marketing.

So, in case you missed them the first time, or just want a refresher, here are our top 10 most read blogs of 2015.

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Topics: Inbound Marketing

How Manufacturing Companies can Attract More Sales Leads

Posted by Chris Kelley on Wed, Dec 02, 2015

Companies that manufacture industrial parts often have the luxury of long-term contracts. Once a design engineer selects the supplier for a particular part that fits a project’s need, it is “designed in” to the product. Until the product gets redesigned, or unless the supplier really messes up, the manufacturer will likely be the preferred vendor for some time.

This is an ideal circumstance for a sales rep or distributor of industrial parts, since their role in this scenario is simply to fulfill repeat orders and continue to service the account. However, when your competition has long-standing relationships with their vendors and customers, it can be a challenge to land new business.

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Topics: Inbound Marketing, marketing for manufacturing industry

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