V2 Marketing Communications Blog

Why I love, hate, love, hate, love click bait.

Posted by Jonathan Kaler on Wed, Sep 16, 2015

Admit it, you’re as much of a sucker for click bait as I am. Despite our best intentions to the contrary, we invariably find ourselves clicking on still another irresistibly sensationalistic header. Which invariably leads to underwhelming or misleading content, and still another solemn pledge that we’ll never do that again. That is till the next tempting morsel crosses our screen.

Love it or hate it, there’s no denying the draw of click bait. Enjoy some reasons why I revel in both emotions.

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Topics: content marketing, content creation

[Infographic] Why Responsive Website Design is So Important

Posted by Chris Kelley on Fri, Sep 04, 2015

We live in a world with a continuous connection to the Internet. Look at the people around you waiting for their latte at the coffee shop, walking down the sidewalk, or even in the car next to you at a red light. Chances are good they’re looking at their smartphone (hopefully not while driving). This means websites must be designed for viewing on small mobile screens.

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Topics: responsive website design

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