V2 Marketing Communications Blog

5 Ways to Make Your Facebook Profile More Professional

Posted by Chris Tam on Wed, Aug 19, 2015

You wake up, check with Facebook, and there it is. Photographic evidence of last night’s birthday celebration. It’s all fun when you share with your friends and family, but what happens when your boss finds that less than flattering photo of you? Or worse, an angry, drunken message you may have posted without remembering it?

Mixing your social life with your professional life can be a dangerous combination.

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Topics: Social Media, social media marketing, Facebook, marketing on facebook

How Often Should You Blog?

Posted by Chris Kelley on Wed, Aug 12, 2015

It stands to reason that in order to have an effective content marketing strategy you need to create content. Blogging is a central component of every successful inbound marketing strategy because it’s a great way to continuously publish new content to your website. Your blogs show up on peoples’ search engine results pages, and attract website visitors to your website.

The articles you publish on your company blog entertain and educate readers who are actively looking for answers to the questions they ask in their search engine queries. Therefore the visitors who find your information useful enough to click through from their Google search are more qualified.

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Topics: Inbound Marketing, content marketing, blogging, content creation

5 Modern Techniques for Better Off-Page SEO

Posted by Chris Kelley on Tue, Aug 04, 2015

The goal of every search engine is to return the most relevant results for the visitor’s search query. Although they all use different, often top-secret algorithms, the basic premise is that a page will show up in search results because it mentions the terms that were being searched.

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Topics: social media marketing, SEO, Search Engine Optimization, search engine marketing

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