V2 Marketing Communications Blog

4 Components of a Case Study for Professional Services Businesses

Posted by Chris Kelley on Wed, Apr 29, 2015

Today’s web-savvy consumer is in control of their buying cycle and is less receptive to interruptive marketing like direct mail, broadcast and print ads. When they have a question or a problem, they go online to search for the answers themselves. They surf websites, read blogs and download informative content. 

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Topics: Inbound Marketing, content creation

[Case Study] How Inbound Marketing Helped Employee Fiduciary Achieve Record Sales

Posted by Chris Kelley on Wed, Apr 22, 2015

For more than 10 years, Employee Fiduciary has been providing small professional services companies and their employees low-cost 401k plans. They’re not a flashy firm. In fact, they’re pretty boring. But they don’t mind. They take it as a compliment since, as a service business, they understand their job is to deliver dependable, consistent help, advice and retirement funding options. And with over 2,000 customers in all 50 states, and more than $2 billion in aggregated retirement plans, Employee Fiduciary really can’t complain.

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Topics: Inbound Marketing, lead generation

[infographic] Digital Trends: How to Target the Always On Consumer

Posted by Chris Kelley on Fri, Apr 17, 2015

People are living in a digital world at home, at work and everywhere in between. Their “always on” lifestyle offers businesses a chance to connect with their customers 24/7. For digital marketing professionals, especially those practicing content marketing, the issue lies in when and how to target these consumers.

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Topics: content marketing

Why Inbound Lead Nurturing is Not Spam

Posted by Chris Kelley on Wed, Apr 08, 2015

Businesses that practice inbound marketing attract a lot of attention. I don’t mean that people point and gasp at their building. I mean they get a lot of visitors to their website, and their inbound strategy converts that anonymous website traffic into sales leads. But it’s not without effort, intelligence and technology.

The challenge is that most new leads from inbound marketing are not yet ready to buy. Most website visitors are likely just searching the Internet for information that helps them answer a question or solve a problem. They probably did a Google search and happened upon a helpful blog. Perhaps then, they filled out a web form to download an informative eBook.

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Topics: Inbound Marketing, lead generation

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