V2 Marketing Communications Blog

How Inbound Marketing Can Still Improve Sales Results in 2015

Posted by Chris Kelley on Tue, Mar 31, 2015

With the close of Q1 2015, companies are busy reviewing the numbers and evaluating their sales and marketing goals. If your marketing plan consists mostly of advertising, like billboards, broadcast and print, it’s hard to tell which of these activities really contribute to business growth. I mean, can you point to your billboard and say with certainty exactly how many new customers it produced?

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Topics: Inbound Marketing, lead generation, sales and marketing

How Integrating Sales and Marketing Proves ROI

Posted by Chris Kelley on Tue, Mar 24, 2015

As a marketer, you work hard to execute your content marketing plan. You diligently monitor your business website, write your company blogs and post to your social media company pages. You measure website visits, conversion rates, leads generated by channel, engagement on social media platforms, blog post shares, email click-through rates…the list goes on and on. But when the time comes to present the impact of your marketing efforts to your boss, you struggle to justify the money you spend on marketing.

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Topics: content marketing, HubSpot Tips, sales and marketing

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