V2 Marketing Communications Blog

How to Confirm your Website is Google Mobile-Friendly Compliant

Posted by Chris Kelley on Wed, Feb 25, 2015

The other night was pizza night. I was on my way home from work and searched for a local pizzeria on my iPhone. What appeared was the business’s website which was intended for viewing on a desktop computer, only the text, pictures and links were shrunk to miniature size and crammed on my mobile screen. It’s annoying isn’t it? Google thinks so too.

We’re a society that’s always on the go. Gone are the days of being tied to a clunky computer, or even a laptop. Half of all Internet users browse the web primarily on their mobile device. In fact, mobile web surfing is predicted to overtake desktop usage this year.

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Topics: mobile website, responsive website design

[infographic] Google Plus Post Ads for the Masses

Posted by Chris Kelley on Wed, Feb 11, 2015

Once upon a time – 1998 to be exact – two Ph.D. students out of Stanford put their brains together to work on a dissertation theme. The idea was to understand the mathematical properties behind the Web, the algorithms that connected one source of information with the next. They called it the “web crawler” because it linked information with back pages of other information that already existed on the web. Slowly, they compiled data. Then the data grew. They soon realized the need for some sort of center engine, a search engine of sorts, to put all of the information in one place. Hence, Google was born – the name a mathematical term “googol” meaning ten billion zeros.

The possibilities were endless. Before long, Google had expanded beyond just being a search engine – it included email accounts (Gmail), a totally digital storage service online (Google drive), and a virtual office space (Google Docs). Today Google covers everything from Smartphones and tablets to earphones, music players, drones and self-drive cars. The possibilities continue to be endless.

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Topics: Google Plus marketing

Downer Super Bowl Ads – the uninvited party guest

Posted by Leslie Roxworthy on Fri, Feb 06, 2015

Well, another Super Bowl is in the books. Booyah! The Monday-morning quarterbacking of ads has come and gone, too – happy Friday! – making it the perfect time to chime in with my two cents.

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Topics: Inbound Marketing, lead generation

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