V2 Marketing Communications Blog

The Top 5 Most Popular V2 Marketing Blogs of 2014

Posted by Chris Kelley on Tue, Dec 30, 2014

Five…four…three…two…one! With the new year, ‘tis the season of countdowns. We’ve published loads of informative marketing tips, trends, lists and infographics that I hope you’ve found helpful throughout the year. In case you missed one, here are the top 5 most popular V2 Marketing blogs of 2014.

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Topics: blogging

10 Lead Nurturing Tips for Inbound Marketing Email

Posted by Chris Kelley on Tue, Dec 23, 2014

At the heart of an inbound marketing campaign is its ability to attract website traffic and convert these strangers into new leads. What happens next is where inbound marketing, powered by marketing automation software, excels, by nurturing leads through their sales process and helping to close new business.

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Topics: Inbound Marketing, email marketing

Making a Segmented Email Marketing List, and Checking it Twice

Posted by Chris Kelley on Tue, Dec 16, 2014

Email is a cornerstone of online marketing, and shows no signs of slowing. Your contact database most likely contains a mix of current customers, as well as prospects – all of whom are in varying stages of their buying cycle. To make your email marketing more effective, as well as improve the experience for your recipients, pay attention to how you segment your list and align your email strategies to capitalize on your contacts’ personal preferences 

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Topics: email marketing

How Inbound Marketing Can Shorten the Manufacturer’s Buying Cycle

Posted by Chris Kelley on Thu, Dec 04, 2014

As a marketer in an industrial manufacturing field, it can be a challenge to convince your owner or CEO of the benefits of inbound marketing. After all, they say, your customers are serious technical people who don’t use social media or the Internet to shop around like consumers do, right?

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Topics: marketing for manufacturing industry

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