V2 Marketing Communications Blog

Vine vs Vimeo [infographic]

Posted by Chris Kelley on Wed, Nov 26, 2014

In a world where consumers carry high definition video cameras, and on-demand receivers on their smart phones, video has become an essential aspect of content marketing. Two of the biggest players in the landscape of video content delivery Vine and Vimeo.

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Topics: Video marketing

How Inbound Marketing Can Help Your Manufacturing Business

Posted by Chris Kelley on Wed, Nov 19, 2014

You’ve heard about inbound marketing, but you may wonder just how it can help your manufacturing business. For some embarking on this new territory means putting away old familiar marketing methods, and considering new tactics that look completely different and may feel a little intimidating.

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Topics: Inbound Marketing, marketing for manufacturing industry

5 Ways Manufacturing Companies Can Use Social Media Marketing

Posted by Chris Kelley on Thu, Nov 13, 2014

Let’s face it, social media marketing is primarily suited for Business to Consumer (B2B), but this does not mean that Business to Business (B2B) companies cannot also harness the power of social media. This is one marketing error that most B2B marketers usually make. B2B businesses, especially manufacturers, are often the slowest to accept and integrate social media marketing.

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Topics: Social Media, social media marketing

How Inbound Marketing does more than Just “Get Your Message Out”

Posted by Chris Kelley on Thu, Nov 06, 2014

For many companies, the objective of their marketing is no more than to “get their message out there.” These businesses often spend time and resources on familiar, marketing tactics like direct mail, telemarketing and email blasts, but watch helplessly as their results dwindle. The painful truth is, these interruptive “outbound” marketing methods are becoming less and less effective.

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Topics: Inbound Marketing

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