V2 Marketing Communications Blog

How Lifecycle Stages can Supercharge Your Email Marketing

Posted by Chris Kelley on Wed, Oct 29, 2014

With the rise of social media, you’d be forgiven for thinking email marketing is dead. But you’d be wrong. A 2013 study by the predictive analytics firm, Custora found that customer acquisition via email quadrupled over the four years prior, far outpacing Facebook and Twitter.

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Topics: email marketing

How to Redesign Your Website with Inbound Marketing in Mind

Posted by Chris Kelley on Thu, Oct 23, 2014

The Internet has had a profound effect on the way that consumers shop for products and services. Most business buyers start their buying journey online where they are able to compare product specs, brands and vendors on their own, without having to contact a sales person. In fact, research from Google indicates that a shopper’s decision is nearly 70% complete before ever contacting a company sales rep.

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Topics: Inbound Marketing, Website Design

[infographic] What is Google Helpouts

Posted by Chris Kelley on Wed, Oct 15, 2014

Have you ever had a pressing question that needed an expert answer? Google Helpouts is a new service where experts provide live help for everyday questions via live video. The topics are quite varied with advice available from teachers, counselors, doctors, home repair specialists, personal trainers, hobby enthusiasts, and more available to help. So, whether you need help with a DIY home improvement project, or advice for how to make your business website more user friendly, there is likely a Helpout that can, well, help out.

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Eyeballs from the Ether: 9 Ways to Make Your Business Blog More Read

Posted by Jonathan Kaler on Wed, Oct 08, 2014

Welcome to the digital ocean that is the blog-o-sphere. Thanks to the open web, publishing your words is easy. Getting them read is another matter entirely. The brutal fact is that the word “blog” itself has become a turnoff. No one is looking for more stuff to read. However everyone wants intriguing, relevant information that entertains, educates or offers answers to the questions they ask in search engines. Without some notoriety going in, generating interest in your business blog and building your subscriber base will require both work and time. But the endeavor can indeed yield rewards, both professionally and personally.

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Topics: Blog, blogging

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