V2 Marketing Communications Blog

Optimize Website Conversion to Improve Inbound Marketing [infographic]

Posted by Chris Kelley on Wed, Aug 27, 2014

When developing websites and inbound marketing campaigns, I get a common request. Clients want their websites to show up at the top of search engine results. Why? Because a top search engine ranking means more traffic to the website, of course.

But did you develop your company website simply to attract an audience, or is it more customers that you're really after?

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Topics: Inbound Marketing, Search Engine Optimization

How to Use Lifecycle Stages to Align Marketing and Sales

Posted by Chris Kelley on Wed, Aug 06, 2014

Inbound marketing works great to attract website traffic and convert anonymous visitors in to leads. But the difference between a well-planned and executed online marketing campaign, and one that simply captures information from a contact form, is its ability to sort out the truly qualified leads from the tire kickers.

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Topics: Inbound Marketing, lead generation, B2B sales

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