The Internet has changed consumer's behavior. With the wealth of product information available online, buyers have more control than ever before over their buying decision. It is crucial for companies to focus on their online presence.
V2 Marketing Communications Blog
When I speak with clients about developing, or redeveloping their company website, I am often asked if we can get their site to appear at the top of search results.
The hit TV series Mad Men rises to the level of professional development training for some marketing agencies. A lot has been written about the Mad Men fashion. But from the vodka in the desk drawer, to the cutting edge IBM System/360 computer, the show also offers a glimpse into the workplace environment of the 1960's.
You work hard to keep your content marketing machine fueled up. Your blogs are optimized for SEO, you’re killing it on social media, and your inbound marketing strategy is generating leads. The final component in your new marketing campaign strategy is to review your campaigns with analytic tools. Which campaigns were the most successful? How do you prove the value of each campaign?
Generating leads – both high in quantity and quality – is the most important objective for manufacturing marketers. A substantial 43% said that customer acquisition is their primary marketing goal, according to a GlobalSpec survey. A successful online lead generation machine is what keeps the funnel full of sales prospects while you sleep.
The mobile device market is expanding by the day. As of January 2014, 58% of American adults have smartphones and 42% of American adults own a tablet computer. We are getting to the point of not being able to keep up with the onslaught of different mobile device screen sizes.