Learning the science of social media marketing for small business can be daunting. With the dozens of social media platforms and limited time for a small business owner to learn about the platform and engage with users, business owners often find themselves with few followers and no effective message or traffic. These five tips will help any small business owner understand how to build a social media presence that reaches its target demographic and positively benefits the business.
V2 Marketing Communications Blog
In its short lifetime, Google has grown into one of the most successful and powerful world corporations. It can literally determine the fortunes of a company by the ranking it gives them for search queries. For some companies, a high ranking on Google can be worth millions.
The Internet offers a treasure trove of information on virtually any subject. That’s why inbound marketing works so well to attract visitors who are doing research online about the products and services they are interested in, while they make their purchasing decisions.
Sales reps for manufacturing companies are losing influence as industrial buyers increasingly turn to the Internet for research about the products and services they need. Successful manufacturing companies are realizing that their company website is a tool that is under-utilized. As a result, they’re adopting inbound marketing strategies, ramping up their website and social media channels to generate more sales leads online.
Social media should be an integral part of your inbound marketing efforts. As social media guru Gary Vaynerchuk says, "Social media equals business. Period."
An essential component to improving inbound marketing is to creating content. To attract website visitors via search engines and social media and get them to stay on your site or click through on an email you've got to give them reason and, as the saying goes, “content is king.” But here's the tough part for a lot of folks, it needs to be good stuff.
There is a direct correlation between the frequency of blogging and the amount of traffic to a company’s website. Research from Hubspot found that companies that blog 15 or more times per month get five times more website traffic than those that do not. But you are probably wondering what content you can possibly write about?