V2 Marketing Communications Blog

3 “Big Data” Metrics to Unlock Inbound Marketing ROI

Posted by Chris Kelley on Fri, Mar 28, 2014

We have entered the age of “big data.” Everywhere you turn, someone is talking about the deluge of data being collected by virtually every enterprise at every level. From marketing to finance to customer service, data is now a big deal if – and it’s a big if – you have what it takes to analyze all that data and know how to effectively apply that analysis to your inbound marketing.

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Topics: Inbound Marketing, SEO, web forms

5 Business Blogging Best Practices

Posted by Chris Kelley on Wed, Mar 26, 2014

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while supporting a strategy that provides business growth.

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Topics: marketing for manufacturing industry, SEO, Blog

Why Business Blogging Matters for Marketing Success

Posted by Chris Kelley on Fri, Mar 21, 2014

Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results.

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Topics: Inbound Marketing, SEO, Search Engine Optimization, Blog

5 Internet Marketing Tactics for Nonprofit Organizations

Posted by Heather Kelley on Wed, Mar 19, 2014

As a nonprofit organization, the right nonprofit marketing plan is essential to reach potential donors. Since most of your funds come from donors, organizations, and other businesses, you have to use the proper nonprofit marketing strategies, to attract potential donors online. With a sound marketing plan, and using the right online mix, you can elicit more donations and find marketing for nonprofits quite simple for your organization.

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Topics: online marketing, Non Profit Communications, marketing for nonprofits

4 Keys to Maximize Your Company’s Facebook Marketing

Posted by Chris Kelley on Mon, Mar 17, 2014

As a B2B marketer, you understand the importance of Facebook as part of your inbound marketing strategy. With more than one billion monthly active users on Facebook, marketers know that the social network king holds more potential than ever to get their name out there, spread their content, and draw more people to their site.

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Topics: Inbound Marketing, social media marketing, marketing on facebook

4 Essential Components of a Modern Company Website

Posted by Chris Kelley on Tue, Mar 11, 2014

Business websites are under-utilized. Simply having a company website – an online brochure to present company information – just doesn’t cut it anymore. Today, the web is social and interactive, not static like most B2B websites still tend to be. The modern website is a real sales tool, integrating search, social media, content, blogging, and more, to attract visitors generate leads.

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Topics: Inbound Marketing, B2B sales, Blog

3 Small Web Form Tweaks for Big Online Lead Generation Gains

Posted by Chris Kelley on Fri, Mar 07, 2014

Congratulations! You’ve succeeded in attracting a new prospect to your blog article via a search engine, and moving them through their buying cycle with even more relevant content for them to download. Up until now, that visitor is still a stranger. Now it’s time for them to convert. The key to unlocking lead generation power is your web form.

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Topics: Inbound Marketing, lead generation, contact forms

Under the Hood of an Inbound Lead Generation Machine

Posted by Chris Kelley on Tue, Mar 04, 2014

Generating leads – both high in quantity and quality – is a marketer’s most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What’s up with that?

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Topics: Inbound Marketing, lead generation, online marketing

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