V2 Marketing Communications Blog

5 Essential Components of Good Inbound Marketing

Posted by Chris Kelley on Wed, Feb 26, 2014

What constitutes a good marketing campaign? This is a big question, and one that can open the doors to tremendous business opportunities. The answer is not necessarily a deep, existential epiphany. Here are some indisputable characteristics of an effective and well-regarded campaign.

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[INFOGRAPHIC] Timing is Everything: Understanding B2B Buyer Behavior

Posted by Chris Kelley on Mon, Feb 24, 2014

Does your company website generate sales leads? B2B companies that use inbound marketing methods to convert website visitors into sales leads know that not every form submission from your website is worth a follow-up call from a sales rep. How can you tell whether to nurture web leads or call them back right away?

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Topics: Inbound Marketing, lead generation, B2B sales

4 Simple Ways to Align Sales & Marketing

Posted by Chris Kelley on Thu, Feb 20, 2014

Businesses are increasingly adopting inbound marketing strategies in order to provide a steady supply of qualified sales leads. Inbound marketing attracts traffic to the company’s website by offering relevant and valuable content that people search for on the Web, converting site traffic into leads and finally, converting the leads into sales.

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Topics: Inbound Marketing, lead generation, online marketing

6 Marketing Trends & Predictions for 2014 (and beyond)

Posted by Chris Kelley on Mon, Feb 17, 2014

If one thing is certain, the world of marketing is constantly changing. The rise of social networks has put brands on the hunt for the next viral video. The Internet in general has changed the marketing landscape, giving consumers control over their buying cycle, rather than being at the mercy of a company’s sales cycle.

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Topics: Inbound Marketing, content marketing, SEO, Search Engine Optimization

A Graphical History of Google’s Search Algorithms [INFOGRAPHIC]

Posted by Chris Kelley on Thu, Feb 13, 2014

From "Boston" to "Hummingbird," the Google search engine has come a long way. What started out as a simple (relatively) machine that output search results based on the number of keyword matches and inbound links, has evolved into an indispensible information resource.

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Topics: SEO, Search Engine Optimization, google plus

11 Inbound Link Building Tips that Boost SEO

Posted by Chris Kelley on Tue, Feb 11, 2014

A company website is critical to a business’s online marketing strategy. In the Internet age, almost every business, whether B2B, B2C, nonprofit, local or global, needs an online presence to reach consumers.

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Topics: SEO, Search Engine Optimization, search engine marketing

5 Reasons Google Hummingbird is Great for Inbound Marketing

Posted by Chris Kelley on Tue, Feb 04, 2014

I'm often asked how website owners can get their site listed at the top of the Google search results. Sometimes they seem obsessed with optimizing their site for particular keywords. Other times they are frustrated that they don’t drive enough traffic to their website. In either case, it’s clear that there’s only so much that a marketer can do on their own site, the on-page SEO, to optimize their pages.

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Topics: Inbound Marketing, SEO, Search Engine Optimization

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