V2 Marketing Communications Blog

Our 10 Most Popular V2 Marketing Blogs of 2013

Posted by Chris Kelley on Mon, Dec 30, 2013

This past year has had its milestones. We’ve welcomed the birth of a new prince to William and Kate, witnessed, however disturbingly, Miley Cyrus twerk her new bad girl image, and witnessed perhaps the biggest website debugging in history in HealthCare.gov.

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Topics: content marketing, Blog

How Manufacturers Can Build an Inbound Marketing Machine

Posted by Chris Kelley on Mon, Dec 23, 2013

Industrial manufacturing buyers are using the Internet more and more in their day-to-day work-related tasks. The wealth of information available online, allows engineers and technical consumers to conduct online research, and locate products, services and suppliers on their own. This ability for the customer to “self-educate,” has transformed their buying cycle and challenged traditional manufacturing marketing and sales processes for suppliers and manufacturers.

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Topics: Inbound Marketing, lead generation, marketing for manufacturing industry

Why SEO is About More Than Ranking

Posted by Chris Kelley on Tue, Dec 17, 2013

Like Curly in the movie, City Slickers said, "it’s about just one thing." Although Curly wasn’t talking about search engine optimization, SEO has historically been about just one very singular pursuit – that of rankings. While you want your company website to land on the first page of a search engine results page (SERP), there’s much more to optimizing for search engine placement.

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Topics: social media marketing, SEO, Search Engine Optimization

Our 10 Favorite Holiday Commercials Past and Present

Posted by Chris Kelley on Fri, Dec 13, 2013

Oh, the weather outside is frightful. Inside it’s so delightful, snuggled up in front of the tube, watching the season's crop of new holiday ads.

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Topics: Advertising, TV Commercials

3 Bad Ways to Build Links for SEO

Posted by Chris Kelley on Wed, Dec 11, 2013

Search engine optimization is a big popularity contest. Search engine algorithms rank web pages based on numerous factors. One is the frequency and relevancy of keywords on a web page, known as on-page SEO. More important, however, is off-page SEO – the links from other websites back to yours.

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Topics: Inbound Marketing, content marketing, SEO, Search Engine Optimization

How December Can Be Your Best Month for Marketing

Posted by Kathy Velasco on Thu, Dec 05, 2013

If Jingle Bell Rock is playing on the radio, you know it must be December. And, for many, December means that the money left in the marketing budget equals zero! You planned the best you could, but now you have one month left….but no money.

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Topics: email marketing, social media marketing, Internet Marketing, Website Design

An Introduction to Cause Marketing

Posted by Chris Kelley on Tue, Dec 03, 2013

'Tis the season to be charitable. After the Black Friday, Small Business Saturday and Cyber Monday shopping frenzy, comes, Giving Tuesday (#givingtuesday), a movement to create a national day of giving to kick off the holiday season. Giving Tuesday celebrates and encourages charitable activities that support non-profit organizations.

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Topics: Marketing, Internet Marketing, cause marketing

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