V2 Marketing Communications Blog

8 Tips for Excellent Email Marketing Subject Lines

Posted by Chris Kelley on Mon, Nov 25, 2013

We have a love/hate relationship with our email inbox. A friend once told me that he dreaded taking vacations because of the amount of email that would pile up while he was away. And don’t get me started on the practice of checking in to the office while on vacation.

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Topics: email marketing, lead generation, Internet Marketing

6 Fundamental Tips for Optimizing Landing Pages

Posted by Chris Kelley on Mon, Nov 18, 2013

Your company website contains a lot of information. In addition to general information about your business, the typical mission and vision page and a contact form, a B2B website, developed with inbound marketing in mind, is the hub of your company’s marketing efforts. It attracts traffic and helps with lead generation. But with so much information available spread over so many pages of your website, how do anonymous visitors know where to find exactly the information they're looking for? The answer is to offer a variety of landing pages.

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Topics: Marketing, Inbound Marketing, lead generation

10 Social Search Marketing Survival Tips

Posted by Chris Kelley on Tue, Nov 12, 2013

Search engines are getting smarter. Gone are the days of needing a basic understanding of machine language just to find information online for nearby restaurants. Among the recent improvements, like the conversational search capability of the Google's latest update called "Hummingbird," search engines have begun to incorporate social context for more relevant search results.

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Topics: Social Media, SEO, Search Engine Optimization, social search

The 6 Marketing Metrics that can Justify Your Existence

Posted by Chris Kelley on Wed, Nov 06, 2013

As a corporate marketing director, the success of your marketing department is often demonstrated by the results you can prove. You consistently monitor a variety of marketing data like website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-thru rates, and more.

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Topics: Marketing, Inbound Marketing, social media marketing

5 Ways to Use Pinterest for Marketing

Posted by Chris Kelley on Fri, Nov 01, 2013

Pinterest is a social network that allows users to visually share, curate, and discover new interests by posting, also known as 'pinning,' images or videos to their own or others' pinboards (i.e. a collection of 'pins,' usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the Pinterest bookmarklet, Pin It button, or just a URL.

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Topics: Social Media, social media marketing, pinterest marketing

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