We have a love/hate relationship with our email inbox. A friend once told me that he dreaded taking vacations because of the amount of email that would pile up while he was away. And don’t get me started on the practice of checking in to the office while on vacation.
V2 Marketing Communications Blog
Your company website contains a lot of information. In addition to general information about your business, the typical mission and vision page and a contact form, a B2B website, developed with inbound marketing in mind, is the hub of your company’s marketing efforts. It attracts traffic and helps with lead generation. But with so much information available spread over so many pages of your website, how do anonymous visitors know where to find exactly the information they're looking for? The answer is to offer a variety of landing pages.
Search engines are getting smarter. Gone are the days of needing a basic understanding of machine language just to find information online for nearby restaurants. Among the recent improvements, like the conversational search capability of the Google's latest update called "Hummingbird," search engines have begun to incorporate social context for more relevant search results.
As a corporate marketing director, the success of your marketing department is often demonstrated by the results you can prove. You consistently monitor a variety of marketing data like website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-thru rates, and more.
Pinterest is a social network that allows users to visually share, curate, and discover new interests by posting, also known as 'pinning,' images or videos to their own or others' pinboards (i.e. a collection of 'pins,' usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the Pinterest bookmarklet, Pin It button, or just a URL.