The launch a new marketing campaign is a commitment to a certain message. Whether that message is the promise of an ebook, an invitation to an idea-provoking webinar, or the offer of an irresistible new deal, the message is there. And if the people who decide to follow your campaign are not given what you’ve promised, you have broken that commitment.
V2 Marketing Communications Blog
People go batty for Halloween, spending more than $8 Billion on scary holiday essentials in 2012, according to the National Retail Federation. The Halloween season gives marketers an opportunity to do something unexpected, clever and fun. Here are 10 of our favorite spooktacular ads and social media promotions.
At the core of your successful inbound marketing program is a consistent stream of website content. Not surprisingly, that’s not so easy to do day after day, week after week. So savvy publishers and knowledgeable editors use a few tips, tools, and techniques to make sure the great ideas that produce killer content keep on coming.
Social media is a great way to promote your company, engage brand advocates and attract traffic to your company website. But some business owners and marketing managers are reluctant to jump onto the social networks because they’re concerned about receiving negative comments.
Your company website is the hub of your online marketing. People in all stages of their buying process visit your site, read your content and download offers. But how do you actually turn them into customers? Turning anonymous website visitors into paying customers depends on properly nurturing your leads. With the right software and analysis you can put the wealth of website data you collect to good use.
People are inundated with emails, Facebook posts, and tweets. They need a good reason to visit your website. The most effective way to drive traffic from Facebook is by providing fans with the high quality content they want to read. This will not only get visitors to your site, it will keep them coming back. With all the noise on the Internet, how do you make content that will stand out and reel the reader in? Here are a few tips:
Your website is not a silo. When used effectively, your company website can be the hub of your online marketing channels, instead of simply an electronic brochure. A deliberate inbound marketing plan takes full advantage of several online channels to drive traffic and generate leads through your website. The objective is to make it easy for buyers to research, evaluate and purchase products in any way that is most appropriate for them.