Companies often list email as one of their most powerful marketing channels. To this day, the size of your email list is a demonstration of your reach and thought leadership. To assess your email marketing performance, you must watch ongoing trends of several key metrics in order to compare each campaign’s performance against your own averages.
V2 Marketing Communications Blog
Topics: email marketing
In a previous article we discussed why a blog should be part of your strategic marketing plan. While consistent content creation is important to getting found in search engines, equally important is to promote your remarkable content on social media and allow followers of your brand to share it with their own social networks.
Let’s face it – customers are making much more educated buying decisions courtesy of all the information and reviews available online. In a study conducted by Group M Search together with comScore, 86% of respondents indicated search engines are very important in their path to purchase. And a whopping 58% of respondents said they start their buying process by searching Google or another search engine!
Understanding the difference between paid search (PPC) and organic search can help you use both aspects of search engine marketing (SEM) to drive traffic to your website, convert visitors into leads, and ultimately increase revenue from your website.
No matter what happens in the world of digital communication, there is one constant – email marketing. Contrary to annual predictions that email marketing has peaked, the numbers tell a different story.
It happens to all organizations. One day you wake up and notice that your company’s website needs a major refresh. Maybe it’s looked the same for 3 years (Where did the time go?). Maybe it’s because you’ve just had a major rebranding and the site needs to reflect your new positioning. Or maybe your site is just not getting the traffic and conversions it used to. Whatever the reason, it’s time for a change.
Marketing on Facebook is about more than just having a large fan base. With all the time you spend posting your latest company news and offerings to your page, you need to see the benefits of having those fans become actual customers.