V2 Marketing Communications Blog

7 Email Marketing Metrics You Need to Watch

Posted by Chris Kelley on Fri, Sep 27, 2013

Companies often list email as one of their most powerful marketing channels. To this day, the size of your email list is a demonstration of your reach and thought leadership. To assess your email marketing performance, you must watch ongoing trends of several key metrics in order to compare each campaign’s performance against your own averages.

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Topics: email marketing

Why Social Media Should Be Part of Your Strategic Marketing Plan

Posted by Chris Kelley on Tue, Sep 24, 2013

In a previous article we discussed why a blog should be part of your strategic marketing plan. While consistent content creation is important to getting found in search engines, equally important is to promote your remarkable content on social media and allow followers of your brand to share it with their own social networks.

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Topics: Social Media, social media marketing, Blog

Why a Blog Should be Part of Your Strategic Marketing Plan

Posted by Chris Kelley on Thu, Sep 19, 2013

Let’s face it – customers are making much more educated buying decisions courtesy of all the information and reviews available online. In a study conducted by Group M Search together with comScore, 86% of respondents indicated search engines are very important in their path to purchase. And a whopping 58% of respondents said they start their buying process by searching Google or another search engine!

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Topics: SEO, Search Engine Optimization, Blog

An Introduction to Paid Search for Search Engine Marketing

Posted by Chris Kelley on Tue, Sep 17, 2013

Understanding the difference between paid search (PPC) and organic search can help you use both aspects of search engine marketing (SEM) to drive traffic to your website, convert visitors into leads, and ultimately increase revenue from your website.

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Topics: Search Engine Optimization, search engine marketing

5 Things to Know Before Sending Your Next Email Marketing Campaign

Posted by Chris Kelley on Thu, Sep 12, 2013

No matter what happens in the world of digital communication, there is one constant – email marketing.  Contrary to annual predictions that email marketing has peaked, the numbers tell a different story.

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Topics: Inbound Marketing, email marketing

The 10-Step Checklist for Awesome Website Redesign

Posted by Chris Kelley on Tue, Sep 10, 2013

It happens to all organizations. One day you wake up and notice that your company’s website needs a major refresh. Maybe it’s looked the same for 3 years (Where did the time go?). Maybe it’s because you’ve just had a major rebranding and the site needs to reflect your new positioning. Or maybe your site is just not getting the traffic and conversions it used to. Whatever the reason, it’s time for a change.

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Topics: Inbound Marketing, Website Design

How to Plan Your Facebook Marketing Strategy for Best Results

Posted by Chris Kelley on Thu, Sep 05, 2013

Marketing on Facebook is about more than just having a large fan base. With all the time you spend posting your latest company news and offerings to your page, you need to see the benefits of having those fans become actual customers.

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Topics: Social Media, social media marketing, Facebook

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