V2 Marketing Communications Blog

How to Integrate Email Marketing into Your Inbound Marketing Strategy

Posted by V2 Marketing on Mon, Aug 26, 2013

Digital marketers use many different tactics to market their products – search, social media, mobile, analytics and advertising to name a few. Be sure to include email in your digital marketing mix. In fact, email is most effective when it’s integrated with the rest of your marketing. Here are some ways you can integrate email marketing with your larger inbound marketing strategy.

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Topics: Inbound Marketing, email marketing, Search Engine Optimization

How to Create an Editorial Calendar to Plan Your Marketing Content

Posted by V2 Marketing on Wed, Aug 21, 2013

Corporate communications professionals are jumping on the business blogging bandwagon to drive website traffic, convert leads and grow sales. While they understand the benefits of inbound marketing, many struggle to maintain the steady stream of content required to produce the ROI they expect.

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Topics: Inbound Marketing, content marketing, corporate communications

6 Ideas to Generate Leads With Twitter

Posted by V2 Marketing on Thu, Aug 15, 2013

Many B2B marketers struggle to understand how to use Twitter for marketing. It’s understandable to pass on investing much time and energy on marketing that does not produce a return on investment (ROI). But often those who do promote their business with Twitter don’t realize it can help make money. Not only is Twitter an effective communication channel, it’s also a great place to generate leads.

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Topics: Social Media, social media marketing, Twitter

15 Inbound Marketing Blogs You Should Follow

Posted by Jake Glover on Tue, Aug 13, 2013

When it comes to inbound marketing, providing a steady stream of relevant, educational content is key. After all, it is this educational content on your company blog and landing pages that gets found by prospects in search engines and positions your company as a thought leader.

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Topics: Inbound Marketing, content marketing, Blog

How to Make Customer Personas that Maximize Inbound Marketing

Posted by V2 Marketing on Tue, Aug 06, 2013

"Location, location, location," has been the adage for success in marketing for generations. For a store, being on a busy street corner means lots of pedestrian traffic past your shop window. Ads in newspapers draw eyeballs if they're "above the fold." Morning drive-time radio and afternoon TV news get the most listeners and viewers and charge the most for broadcast ads.

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Topics: Marketing, Inbound Marketing, content marketing

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