You must be thinking, “Why do we need yet ANOTHER social network?” Frankly, that is a reasonable question to ask. Certainly, one of the reasons Google wants their Google+ platform to be successful is to enhance their own search results. But what about users? And as a marketer, why would you want to use Google+ to reach them?
V2 Marketing Communications Blog
Dust off the employee of the month plaque. Your company website could be one of your best sales people. An effective inbound marketing strategy with your company website at its hub, attracts visitors who find your content in search engines, respond to your emails and engage with your company on social media. When your inbound marketing machine is running and tuned up, you have people in all stages of their buying cycle going to your website to consume your content.
So, you’re blogging for business, regularly creating and sharing your brilliant educational and thought leadership content on your company website. It’s no coincidence that businesses that frequently create and share content on their website attract more visitors and convert more leads. After all, content creation is a core component of inbound marketing. And there is a direct correlation between content creation and website traffic and a business blog is one of the most effective ways to publish your business content. Simply put, more blogging equals more website visitors.
There are over 100 million Twitter users. That’s also the number of potential sales leads available to the intrepid business who it ready to prospect on this social network. But bad things happen when businesses get lost in the twitterverse.
Time is a valuable commodity for all marketers – and monitoring all your social media networks can be a huge time suck. Here are some tips from our free eBook, “The Beginner’s Guide to Twitter for Business,” that will help you monitor Twitter in a way that optimizes your results, without having to reply to every tweet.
Finding the time to keep your website maintained, your company blog fresh, and your social media up to date it takes work. But exactly what does it take to show real results from marketing?
Building a website is not like creating a “Field of Dreams.” Just having a website it does not automatically mean that people will come.
Consumers are spending more and more time on mobile devices every day. In fact, mobile website usage is on track to surpass desktop web surfing in 2014. But one wants to try to scroll and tap the tiny links on a website that is not optimized to be viewed on the small mobile screen.