Your prospective customers use search engines to find the information they want. Google alone performed more than 5.1 billion searches in 2012. The articles on your company blog, posts on social media, instructional videos are all content that appears in search results when your prospects go searching.
V2 Marketing Communications Blog
Calling all marketers! Customers have taken control of the sales process and your sales staff is losing ground.
Customers love their smartphones because they’re convenient and always handy. They use them to take action, check their email and chat on social networks, compare products and prices, get directions to your store, oh, and make phone calls too.
Successful businesses recognize the value of redesigning their websites from simple brochureware into powerful lead generating machines. At the core of their website revision is the landing page. Landing pages play a special role on a modern website that is designed to convert anonymous web visitors into qualified sales prospects.
What’s the point of spending the time and effort to regularly create and publish content to your blog if you’re not going to promote it? Blogging is not a “set it and forget it” proposition. Promote your blog articles on Facebook, Twitter and the like and let your followers spread the word.
Not so long ago, companies only needed to create content when they had something new to say, such as when a new product was introduced, or a promotion was launched. Those days are gone.