V2 Marketing Communications Blog

Set up a Content Marketing Calendar in 7 Steps

Posted by Chris Kelley on Wed, Jun 26, 2013

Your prospective customers use search engines to find the information they want. Google alone performed more than 5.1 billion searches in 2012. The articles on your company blog, posts on social media, instructional videos are all content that appears in search results when your prospects go searching.

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Topics: Inbound Marketing, content marketing, social media marketing

How to Match Your Content to Your Sales Funnel?

Posted by Chris Kelley on Mon, Jun 24, 2013

Calling all marketers! Customers have taken control of the sales process and your sales staff is losing ground.

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Topics: Inbound Marketing, content marketing, Social Media

Why You Need a Mobile Website [INFOGRAPHIC]

Posted by Chris Kelley on Tue, Jun 18, 2013

Customers love their smartphones because they’re convenient and always handy. They use them to take action, check their email and chat on social networks, compare products and prices, get directions to your store, oh, and make phone calls too.

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Topics: mobile marketing, mobile website, mobile web

The Manufacturing Industry Case for Inbound Marketing

Posted by Chris Kelley on Fri, Jun 14, 2013

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Topics: Inbound Marketing, content marketing, marketing for manufacturing industry

6 Components of Successful Landing Pages

Posted by Chris Kelley on Tue, Jun 11, 2013

Successful businesses recognize the value of redesigning their websites from simple brochureware into powerful lead generating machines. At the core of their website revision is the landing page. Landing pages play a special role on a modern website that is designed to convert anonymous web visitors into qualified sales prospects.

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Topics: Inbound Marketing, content marketing, social media marketing

Use Your Social Media Muscle to Promote Your Blog [INFOGRAPHIC]

Posted by Chris Kelley on Fri, Jun 07, 2013

What’s the point of spending the time and effort to regularly create and publish content to your blog if you’re not going to promote it? Blogging is not a “set it and forget it” proposition. Promote your blog articles on Facebook, Twitter and the like and let your followers spread the word.

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Topics: Social Media, social media marketing, Twitter, Facebook, Blog

8 Easy Tactics to Increase Blog Traffic

Posted by Chris Kelley on Tue, Jun 04, 2013

Not so long ago, companies only needed to create content when they had something new to say, such as when a new product was introduced, or a promotion was launched. Those days are gone.

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Topics: Inbound Marketing, content marketing, Blog

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