V2 Marketing Communications Blog

5 Savvy Ways to Segment Marketing Emails

Posted by V2 Marketing on Wed, May 29, 2013

For your marketing to succeed, it needs to be relevant. Sounds obvious, but you would be surprised how many companies take their relevancy for granted, and as a result their marketing efforts suffer.

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Topics: Marketing, content marketing, email marketing

How to Make a "Tweet This" Link to Pre-Fill a Twitter Status

Posted by V2 Marketing on Thu, May 23, 2013

We live in a marketing world of 100 million active Twitter accounts. But just because Twitter is omnipresent doesn’t mean it’s "auto-magically" going to help your business when you start tweeting.

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Topics: Social Media, social media marketing, Twitter

5 Graphic Design Tips for the Artistically Challenged

Posted by Deb Strout on Mon, May 20, 2013

So, you need to create a new brochure or company newsletter but you have the artistic ability of a six-year-old. Just because you are artistically challenged doesn’t mean you can’t create something that will work in a pinch! Here are five professional graphic design tips that will point you in the right direction.

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Topics: Marketing, graphic design, typesetting

Why Cats Make Purrrrfect Advertising

Posted by V2 Marketing on Thu, May 16, 2013

Humans have been obsessed with cats since the beginning of time. Egyptians thought they warded off evil and, in the Middle Ages, they were considered evil. Today, cats are all over the Internet and we think they're hilarious.

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Topics: Marketing, Advertising

Redesign Your Website Around Customer Personas

Posted by V2 Marketing on Mon, May 13, 2013

It happens in every organization. One day you wake up and notice that your company’s website needs a major refresh. Maybe it’s because your website has looked the same for several years (Where did the time go?). Maybe it’s because your company’s just gone through a rebranding and you need the site to reflect your new positioning.  Or maybe your site is just not getting the traffic and conversions it used to.

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Topics: Inbound Marketing, content marketing, Website Design

Anatomy of a Company Newsletter

Posted by Deb Strout on Tue, May 07, 2013

So, you’ve decided to start a company newsletter, you’ve been assigned to work on your newsletter, or you want to update your organization’s newsletter a fresh new look. The reasons to publish a newsletter are many. A non-profit organization may use their newsletter to reach out to its constituents. Businesses might send a newsletter to their customers. Large corporations may have an internal newsletter for their employees.

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Topics: writing, graphic design, Non Profit Communications

5 Blog Writing Tips from George Orwell

Posted by Kathy Velasco on Thu, May 02, 2013

The English novelist George Orwell is probably best known for his works Animal Farm and Ninety Eighty-Four – these two books together have sold more copies than any two books by any other 20th-century author! He was known for his clear, direct – and entertaining – writing style. So, what can this mid-century writer teach us today? Turns out, he would’ve been a great writer for today’s blog-style of writing.

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Topics: Inbound Marketing, content marketing, writing, Blog

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