V2 Marketing Communications Blog

How to Redirect Visitors to Your Mobile Website Design

Posted by Chris Kelley on Mon, Apr 29, 2013

Publishing your mobile website design can be tricky, and yet it’s one of the most important steps in the mobile website set up process. After all, a mobile website isn’t much use if the millions of users on the mobile web can’t find it!

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Topics: mobile marketing, mobile website, mobile web, Website Design

How to Grow Your Email Marketing List

Posted by Chris Kelley on Thu, Apr 25, 2013

Your company contact list - one of your most valuable business assets. Those coveted names and email addresses you’ve collected are your direct line to new business prospects. Are you making the most of your list? Here are some email marketing best practices.

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Topics: Marketing, Inbound Marketing, content marketing, email marketing

Write Better Blogs in 5 Simple Steps

Posted by Heather Kelley on Tue, Apr 23, 2013

If you’re reading this blog post, chances are the topic appeals to you! Writing a blog that appeals to your reading audience is easier than you think. With a little research and organization, you can learn how to start a blog with articles that are popular, thought provoking, and that will generate traffic for your personal or professional website. Here are five tips to help you write a better blog.

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Topics: Inbound Marketing, content marketing, Blog

5 Ways to Make your Picture Stand Out

Posted by Deb Strout on Thu, Apr 18, 2013

As the saying goes, “a picture is worth a thousand words.” But the wrong photo can hurt your story more than it helps. How do you choose the right photo for your blog, article, or advertisement?

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Topics: graphic design, Advertising, Blog

How to Tell if Your Marketing Actually Works

Posted by Heather Kelley on Mon, Apr 15, 2013

Anyone who manages a sizable marketing budget is often asked to provide solid numbers to demonstrate the result of their marketing campaigns. The types of results depend on the marketing media you chose for your campaign. Some media are more difficult than others to measure, but may be equally important to your business. Of course, you must determine the goals you would like to accomplish before starting your marketing strategy. Once your goals have been established, there are many simple, low cost ways to track your efforts.

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Topics: Marketing, Inbound Marketing, social media marketing

How Mobile Websites Affect Buyer Behavior and Why You Should Care

Posted by Chris Kelley on Wed, Apr 10, 2013

Mobile phone technology has come a long way in the 40 years since the first cell phone call was made. For example, I no longer carry my phone around in a bag! Today we do a lot more on our mobile phones than just make phone calls. There are apps that keep us entertained and help with our productivity. With Internet connected mobile devices, we have access to the wealth of human knowledge in the palm of our hand. Ahh, the wonders of technology.

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Topics: mobile marketing, mobile website, mobile web

11 Ways to Increase Sales Using a Product or Service Voucher

Posted by Deb Strout on Mon, Apr 08, 2013

If you're looking for an effective way to increase foot traffic and boost sales to your business or your website, consider offering a complimentary product or service voucher.

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Topics: Marketing, graphic design, Advertising

A Beginners Guide to LinkedIn Endorsements

Posted by Heather Kelley on Thu, Apr 04, 2013

By now you have seen the following notification pop up in your inbox that you have received an endorsement from LinkedIn. When they were first introduced last fall, you may have found yourself wondering if this is spam or a real endorsement. And while they can seem as lazy as a Facebook ‘ Like’, LinkedIn endorsements are quickly gaining traction. I have noticed more and more endorsements hitting my inbox from people I know well, as well as from some I don’t know at all.

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Topics: social media marketing, LinkedIn marketing

6 Straightforward Tips for Becoming a Better Writer

Posted by Heather Kelley on Mon, Apr 01, 2013

Why is it important to be a better writer anyway? Simply put, the future of your business could depend on it. You’ve heard the latest buzz on inbound or content marketing and it involves writing. Lots of writing. So what does it take? Well, there are a few skills involved. The good news is, you are probably already off to a good start. Becoming a good writer takes time and practice, but that doesn't mean you can't speed up the process. Here are six ways that you can become a better writer today!

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Topics: Inbound Marketing, content marketing

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